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Helping brands connect with consumers through a multichannel approach

THG Ingenuity is the only end-to-end direct-to-consumer (DTC) solution delivering speed, scale, channel expansion, value, and minimising execution risk.

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Our approach to DTC enables you to reach your target audience via brand websites, marketplaces, social commerce, or an omnichannel strategy. It ensures consistent messaging across channels, and allows you to own the relationship with your audience at every point of their online journey.

Grow your brand by connecting with your customers, directly

New revenue streams

Reach your customers when and where
they are ready to buy across channels

Deeper customer insight

Own your data and leverage it to develop
your product and market strategy

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Direct customer relationships

Create and capitalise on direct
customer communication

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Differentiate using DTC to create
compelling brand experiences 

Your brand is unique and so are your goals. Whether you’re looking to deepen your understanding of your audience, reach new customers or enter new markets, at THG Ingenuity we partner with you to develop a unique and differentiated offering. 

A breadth of goals, and a depth of success

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Neal's Yard Remedies

Entering the Chinese market with a live-stream event, working with a top regional KOL, Neal's Yard Remedies achieved £100K in sales in just 10 minutes.

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After launching their first DTC site built to inspire home improvement, supported by a frictionless on-site experience, Homebase achieved a 13% conversion rate increase straight from go live.

Meet our customers

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Vita Coco

Launching its first subscription programme with THG Ingenuity, Vita Coco were able to boosting subscription rates by 35% in just eight months.

Designing digital-first strategies that deliver accelerated, scalable growth

Perhaps you're unsure what opportunities DTC holds for your brand - that’s where our strategic consultancy teams can support by identifying the most profitable strategy for your business, across brand, product, channel and market.

Tech, operations and people excellence: that’s THG Ingenuity

We’re brand owners, just like you. And we’ve been building our tech, honing our operations, and training and developing our incredible talents over the last 18 years to build the perfect DTC formula. This formula helps us to develop our global infrastructure and constantly iterate our technology to deliver growth for both our own brands and our clients.

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Futureproof your business through innovation and sustainability 

THG Ingenuity offer your brand a constantly evolving solution, to continuously exceed customer expectations. 
From our sustainability credentials, our impressive content production and creative studios, to our delivery SLAs passed on to clients via our economies of scale, we’re able to offer you an ever-improving solution as part of our true partnership approach to your brand growth. 

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Start building your DTC offering today.

Get in touch with our experts.