This first edition of ICON is a showcase of our business artistry, combined skills and creativity, a publication enriched with insight, trend and visual strategy that's set to shape the future of the creative landscape.
Navigating today’s FMCG landscape involves embracing DTC while preserving physical retail relationships. Find out what guarantees a successful co-existence of digital and physical, aside from data-driven insights and open communication, in this article.
Explore the trends of tomorrow, emerging and innovative marketing, technology and operations solutions and discover the consumer paradoxes shaping our digital era in The Future of Commerce report.
Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.
Attracting organic traffic to your ecommerce website involves producing dynamic and high-quality content, optimizing it for SEO and mobile devices, and using social media to improve visibility. Find out how you can use organic traffic to grow your business.
The key to market differentiation lies in your shoppers. Learn how a consumer behaviour analysis can enhance your retail strategy in our article.
Economic downturns are difficult times for ecommerce brands, bringing a range of risks and problems for supply chains. But while challenging, it is possible to stay ahead. Discover how to optimize your logistics and operations in times of financial crisis with this guide.
Think you know digital commerce? In this guide, we look at what digital commerce is, why it’s important and how your brand can benefit. Get our insights here.
With £1.2 billion stolen in 2022, ecommerce fraud is a growing problem for online brands. Learn all about what ecommerce fraud is, the risks it poses and how Ingenuity can help you prevent it.
Hear our Ingenuity strategy experts and special guests from Mondelez and Myprotein discuss how brands can achieve scalable growth through a strategic approach to digital commerce.