A defined purpose, a clear vision and insightful consumer data – learn the key principles of an effective FMCG omnichannel strategy.

The explosion of ecommerce and the growth of digital technologies have revolutionized the FMCG sector. Here are three of our top recommendations for what FMCG brands should focus on when launching and evolving an omnichannel approach.

Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.

The pandemic altered consumer shopping habits within the FMCG sector, but now that the world is returning to some semblance of pre-pandemic normality, will the shopping habits go back to normal?

In this fast-changing and increasingly competitive landscape, FMCG brands are taking on a digital transformation are also embedding a customer-centric strategy across the digital consumer journey to connect with their customer on an individual level.

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our blog.

Over the last ten years the prevalence of severe obesity has increased substantially in the UK. As a result, the UK government has imposed new restrictions governing the promotion and placement of High in Fat, Sugar and Salt (HFSS) food that will come into place in October 2022.

Consumers are keen to return to their pre-pandemic holiday traditions this Easter with large in-person celebrations with their friends and family. Learn more key consumer trends for Easter here.

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

More and more FMCG brands are moving towards a DTC model as this gives them the flexibility and agility to build a seamless, connected and personalized customer experience.