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Customer experience
Digital transformation
Blog
Customer Journey Mapping as a Driver for Customer-Centric Success
When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.
December 14, 2023
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Blog
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Blog
How To Ring in the Profits with These Seven Christmas Marketing Tactics
Turn seasonal shoppers into loyal customers with these tried-and-tested Christmas marketing tactics. From festive branding to exclusive holiday promotions and personalized touches, start implementing them to boost your sales for lasting impact and win over your customers.
November 23, 2023
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Blog
How FMCG Brands Can Deliver a Positive Customer Experience Through a Direct-To-Consumer Model
As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.
November 15, 2023
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Blog
The Rise of the Subscription Model in the FMCG Industry
The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.
November 14, 2023
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Digital transformation
FMCG
The Profitable Paradox: How DTC Delivers Tangible Gains & Intangible Value for FMCG Brands
Boost your FMCG brand with DTC! This webinar reveals why DTC is essential, how it goes beyond sales (think stronger loyalty & data!), and features Coca-Cola's DTC experience. Learn how to implement DTC with expert guidance & actionable tips in this webinar.
Watch nowReports
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Reports
Five ways FMCG brands can win at omnichannel
Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.
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Reports
Direct-to-consumer: The benefits for the FMCG sector
FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.
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Case Studies
FMCG
Klean Athlete's Explosive DTC Growth with Ingenuity Commerce
Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe. Learn their winning formula in this case study.
+83%
Revenue
+71%
Transactions
-71%
Costs
Case Studies
FMCG
Vital Proteins – a day bigger than Black Friday
THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.
+494%
New daily users on site
+1624%
Sales vs daily average
+1122%
# transactions vs previous day
Case Studies
FMCG
Bimuno doubles subscription rates with Ingenuity Commerce
Food supplement and wellness brand Bimuno partnered with Ingenuity Commerce to increase their direct-to-consumer (DTC) presence. Learn how they grew their revenue by 81% over three months in our new case study.
81%
Revenue increase over 3 months
<10%
Subscription churn rate
33%
Conversion rate
Infographics
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FMCG
Internationalisation
Myprotein’s £1M to £125M Journey with Localized NPD
This infographic explores how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.
Read moreInfographics
FMCG
Key considerations for DTC success for FMCG brands
FMCG brands embracing direct-to-consumer (DTC) face distinctive challenges and opportunities. Learn how to achieve digital success through prioritizing technology, operations, and marketing to navigate this shift effectively in this infographic.
Read moreInfographics
FMCG
Five ways FMCG brands can win at omnichannel
Learn five key strategies your FMCG brand needs to adopt to excel in the omnichannel landscape. Check the infographic below for insights on appealing to convenience- and personalization-focused consumers.
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