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Chocolate biscuits on white background

Implementing a successful omnichannel strategy can be complex. In this report we provide five key recommendations for what FMCG brands should focus on when launching and evolving an omnichannel approach.

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Rows of glass bottles with different coloured beverages inside

The explosion of ecommerce and the growth of digital technologies have revolutionized the FMCG sector. Here are three of our top recommendations for what FMCG brands should focus on when launching and evolving an omnichannel approach.

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Two cocktail glasses with drinks, surrounded by lemons on nude coloured background

The pandemic altered consumer shopping habits within the FMCG sector, but now that the world is returning to some semblance of pre-pandemic normality, will the shopping habits go back to normal?

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Stack of pancakes with syrup on yellow plate surrounded by two squash wedges on yellow background

In this fast-changing and increasingly competitive landscape, FMCG brands are taking on a digital transformation are also embedding a customer-centric strategy across the digital consumer journey to connect with their customer on an individual level.

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Citrus fruit in wooden crate

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our blog.

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Vita Coco products on blue background

With over 33,000 new orders coming from a new customer base, discover how THG Ingenuity enhanced Vita Coco's direct-to-consumer offering through PPC, CRM and affiliate marketing in our latest case study.

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Cereal in white bowl with milk being poured from above

Over the last ten years the prevalence of severe obesity has increased substantially in the UK. As a result, the UK government has imposed new restrictions governing the promotion and placement of High in Fat, Sugar and Salt (HFSS) food that will come into place in October 2022.

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Pink bunny doing shoulder stand on pink background

This Easter, consumers are keen to return to their pre-pandemic holiday traditions and have large in-person celebrations with their friends and family.

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Strawberries splashing into water on black background

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

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Pieces of chocolate biscuit captured mid-air against a light brown background

More and more FMCG brands are moving towards a DTC model as this gives them the flexibility and agility to build a seamless, connected and personalized customer experience.

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