Marketing with Purpose - Microsoft

People buy from companies that stand for something larger than just what they sell. They want to buy from brands with whom they share beliefs and values; moreover, they want to feel truly understood. And if they don’t, they will likely be voting with their wallets. 

In this presentation, Ellie England of Microsoft Advertising will discuss what marketing, and indeed business, with purpose looks like and how purpose can help you to build a more trusted brand.