Brand

Brand

Our proprietary Technology and Operations services are underpinned by ecommerce centric, brand building services, the unique difference to any ecommerce platform or digital consultancy. The knowledge and insight gathered over 15 years of building sustainable and dominant digital brands have seen us develop core digital agency capability in:

  • Managed Trading, Merchandising & Digital Marketing services, designed to leverage exhaustive platform mechanics and base growth strategies on THG’s ecommerce blueprint for success 
  • Brand Development encompassing digital proposition development, brand creation & refresh and campaign creation & activation  
  • Creative content production across a network of 6 wholly owned production facilities globally inclusive of photography, video, creative concepting, artwork and packaging design
  • Ecommerce written content capability across global translations in 150+ languages across a network of 6000+ linguists, copy origination and editorial blog content  
  • Fully managed and tracked performance marketing services across Paid Media, CRM, Affiliates & Partnerships, SEO and Social 
  • Global influencer & KOL procurement and management  
  • Global CRM with our own proprietary CRM & subscriptions engine powering 4.2bn emails in 2019 with automation, segmentation and personalisation capability

THG Ingenuity is comprised of four key services pillars.