Data

Data

Our exhaustive suite of proprietary data services allow brands to harness insights and consultancy services from extensive data sets fully owned by you. Designed to provide real-time and hourly updates delivering up to 500 daily reports.

  • A proprietary data platform, generating real-time data insights that underpin all operations from website management to order tracking  
  • Access to a suite of data insights and analytical reports, created regularly by a dedicated data-science team 
  • Data leveraged for operations improvement in way of data optimised pick-paths to deliver significant cost efficiencies at a logistics level 
  • Data leveraged by our Strategy teams to support brands with demand planning, trend identification and future product innovation 
  • Customer profiling capability and creative matrix testing to identify the best performing D2C assets
  • A/B testing capability using EAT, our internal testing tool, to provide multi-variant testing with automated daily progress results to track your experiments 
  • Data utilised by our Trading & Digital Marketing teams to maximise online activity with strong ROI  
  • Regular Fraud insight and intelligence with assigned SPOC, including historic data matching  
  • ISMS utilisation for data-protection compliance  (PCI Level 2) 

THG Ingenuity is comprised of four key services pillars.