Technology

Technology

Our technology services pillar is extensive and comprises the proprietary, and fully integrated, platform infrastructure that powers the global ecommerce growth of THG, and many other global brands.

The core DTC commerce platform is an ever-evolving, proprietary solution with 100+ software updates each week. Continually optimised for brands seeking to achieve global growth, converting audiences into customers and eventual brand advocates.

  • Fully responsive, mobile-first solution designed to facilitate large volumes of mobile traffic  
  • World-leading suite of offer capabilities, 100+ global widgets and templated pages managed by best in class Trading teams  
  • Proprietary product review system with automated or manual moderation and verified purchaser flags to improve customer confidence 
  • Product selector functionality, creating content rich and engaging customer journeys 
  • Personalisation capability to tailor specific content across site to different customer segments  
  • Live chat functionality supported by our global customer services team and brand experts 
  • Bespoke fraud engines and monitoring experts
  • Integration with 55+ global payment methods from Klarna to AliPay 
  • Proprietary check-out functionality to seamlessly progress the customer to purchase completion 
  • 2 proprietary platform variants in way of a fully managed D2C service, ‘Elysium’ and a self-serve, more modular option, ‘Imagination’ for start-ups to Enterprise businesses 
  • Capability in application development to complement the D2C site offering   
  • Fully integrated and managed hosting capability and deployment with 29 data centres globally to support each and every DTC site.
  • An enterprise-grade network designed to facilitate billions of transactions and is optimised to delivery content safely and reliably.

THG Ingenuity is comprised of four key services pillars.