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A new level of performance

THG Precision is the performance marketing division of THG Ingenuity. Our teams work to connect brands with audiences across DTC platforms and all digital marketing channels. 

Our services span the full online customer purchase funnel with tactical and strategic activities designed and executed to identify audiences and convert them into customers. 

Our teams work to connect brands with audiences across DTC platforms
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Performance strategies that deliver

THG Precision ensures that once your site is live it reaches the audiences you most want to speak to, driving visitors to your site. Our solution enables you to reach audiences not yet aware of your brand and highlights the benefits of becoming a customer.

Built to drive sustainable commercial success, our Trading and Merchandising services deliver conversion-focused ecommerce strategies and best-in-class, on-site experiences.

Fuelled by real-time data and cutting-edge market insights, our international trading function is global in composition, yet local in execution, driving holistic and authentic brand experiences.

Optimised performance

THG Precision is based on the delivery of four key solutions: scale, speed, cost and expertise. As we work from proprietary technology, we’re not tied to a certain technology stack or long-term relationship with a third party provider. This enables our performance teams to react to changes in real time, optimising our approach day-to-day and staying within the details of your performance strategy to maximise on opportunities. From a cost perspective THG Precision is unrivalled in the industry, through economies of scale and our relationship with our parent company THG. 

THG Precision has specialist teams dedicated to every area of performance marketing across:

Paid media



Influencer marketing

Affiliates & partnerships

Complex markets digital strategy & executions


Creative matrix testing


Trading & merchandising

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Unrivalled performance marketing solutions

Unrivalled performance marketing solutions

THG Precision delivers performance marketing solutions for brands across the globe, leveraging our global API’s, research and insight to ensure the latest and best data is available for the vertical and locale most relevant to your brand and goals.

This same data is then used by our Trading, Merchandising , Marketing, and NPD teams to ensure your brand stays ahead of trends and changes in your market. We offer our clients automated reporting via our in-depth reporting infrastructure connecting hundreds of data points from across the globe, delivering granular insight to customer engagement including satisfaction and sentiment to inform our performance marketing strategies.

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