Zaili works with multiple brands to expand internationally, with a focus on APAC market across his five-year journey within both THG Ingenuity and THG Beauty. With a diverse background across FMCG and ICT, Zaili is passionate about driving the future of retail through innovation, technology, and digitalization. 

Martin is the Product Development and Design Director at Ingenuity. He has led numerous digital transformation projects across a number of organisations including, Booking.com, Rentalcars.com and now Ingenuity. Martin enjoys all things data and technology, particularly when looking to how they can help solve real world problems, the more difficult the better – even away from the office.   

Seamus serves as Coveo’s EMEA Vice President of Channel Partners and Strategic Alliances. He joined Coveo in 2015 and helped develop and grow Coveo’s partnerships, with some of the largest system integrators and software companies in the world.  He has worked closely with the THG and Ingenuity partnerships over the last two years. 

Callum works with our potential partners to scope new growth opportunities. Formerly a professional athlete, Callum claimed gold and silver at the Rio Olympic Games. After retiring, he freelanced for Frasers and Morgan Stanley before joining THG. 

After a stint at McCann Manchester, Charlotte has worked with a range of leading FMCG brands, including Reckitt, Mars, Lindt, Danone and Hero Group. Today, she is the global Digital and eCommerce Director for ADM Protexin’s B2C/D2C division. 

As a data-driven creative marketeer, Chris truly is a unique talent. With a decade of experience in the world of social and driving best performance for his clients, he brings a unique point of view to our debate. 

Alex helps brands across the UK and EMEA realise the full power of AI and machine learning-driven experiences for ecommerce. Prior to joining Coveo, Alex led SAP's go-to-market function in EMEA for commerce personalisation and marketing solutions.

Gary has been creating award-winning content for brands globally for 20 years. Delivering exceptional quality across all our video, from TikTok to TV, Gary brings an understanding of what works, what doesn’t and the role of creative to our debate. 

With experience at LADbible, UNILAD and THG, George lives and breathes the world of social and has done from the very start of his career. He brings his expert voice on all things social.  

With over 18 years of experience in leading innovation and retail strategy for the world's leading brands, Herculano guides the Ingenuity sales team, enabling brands to accelerate success. Herculano is passionate about strategic innovation and technology, driving the future of retail, and helping brands deploy practical applications to unlock value. 

Founding THG in 2004, Matthew soon developed it into a major global technology platform, with over 10,000 staff across the globe and sales of c.£2.2bn in 2021. Prior to THG, Matthew was Chief Financial Officer of 20:20 Mobile. 

Naomi provides leadership for some of our most strategic customers. Prior to THG, she built a career as a management consultant in PwC’s Retail and Consumer practice, as well as on the ecommerce side for a leading global fashion retailer. 

Neil joined THG 14 years ago, just before the Group acquired Myprotein. During his time in the business, Neil has progressed from customer service advisor through several senior roles in Nutrition, and acts now as CEO of THG Nutrition.  

Michael leads Customer Success for Rokt’s markets outside of North America, covering 12 markets across APAC & EMEA. Joining Rokt in 2021, he has worked in a variety of teams focused on rapid growth areas, including new industries, geographies and products. 

With more than nine years at THG, Adam was appointed Group CMO & CEO of THG Media in 2022. Adam leads and develops the end-to-end marketing and customer experience strategy for THG’s vast portfolio of brands, across Beauty, Nutrition and Ingenuity. 

After joining THG in 2014 as Director of IT, Schalk was soon promoted to Group CTO. Managing the development of THG’s technology platform, he is responsible for all technology innovation and operations that facilitate THG’s global reach. 

Tony Navin is the Ecommerce Director of Kraft-Heinz, heading all ecommerce (B2C, B2B, DTC) for their international markets. With over 14 years of experience, Tony’s mandate is to scale the ecommerce channel across multiple global markets.

Since joining THG in 2016, Alice has worked across a variety of roles across THG Beauty and Ingenuity focusing on trading and performance. Over the last 12 months, Alice has focused on further developing our Beauty expertise within Ingenuity leading our strategy and growth plans across our Beauty customers. 

John is THG’s Chief Operating Officer, having co-founded the company in 2004, and previously served as Chief Financial Officer. Prior to this, John was Head of Finance in the Caudwell Group’s International Trading Division from 2001 until 2004. 

With 20 years of experience in sales, marketing and revenue generation including his own consultancy firm, Oliver now works for LiveRamp, a data connectivity platform that aggregates customer data across different channels to help inform marketing and advertising decisions and strategies. 

Penny Herriman was appointed Chief Marketing Officer for Pentland Brands Limited in November 2020. She joined Pentland from White Stuff, where she was Customer Director and a member of the Executive Team. Prior to White Stuff, Penny was the Global Brand Director at Boden for five years. 

Abi has had leadership experience at Marie Claire, InStyle and Ted Baker, spanning from Sydney (her hometown) to London and now Manchester where she is currently based. Abigail enjoys when culture and storytelling come together on social and will never say not to be triggered by a millennial-targeted meme.

With 20 years' experience in helping global brands across multiple sectors achieve growth, Jo leads and oversees Studios’ strategic approaches to deliver success for our clients through winning brand, creative and social strategies. She brings this experience and her inquisitive strategic nature to host this panel discussion and unlock the insights within. 

Since retiring from professional football in 2007, Gary took up coaching and media roles as well as multiple business projects. Along with Ryan Giggs, Gary co-owns GG Hospitality, a hospitality company with a portfolio of hotels and restaurants. Alongside former teammates, Gary is the co-owner of Salford City FC and University Academy 92. 

From being the face of Premier League and Champions League football, to hosting the BBC’s Formula One coverage, Jake is one of the most popular and respected sports broadcasters in the UK. In 2020, he launched The High-Performance podcast with co-host Professor Damian Hughes, offering an intimate glimpse into the lives of high-achieving, successful individuals. 

Professor Damian Hughes is an international speaker, bestselling author and podcast host. As a change management consultant for numerous top-flight sports clubs, Damian combines his practical and academic background within sport, organisational development and change psychology to help organisations and teams to create a high-performing culture. 

As Ingenuity's FMCG Customer Success Account Director, Tony Brown leads across a strategic accounts portfolio, overseeing client success and coordinating THG’s internal teams in order to meet client goals. Tony is a passionate eCommerce executive with over 11 years of experience in this space and an additional 10 years working in Warehouse Management and Operations. 

With a career spanning a variety of service management strategy roles at Diageo, Accenture and Yahoo, and a demonstrable record of driving successful global technology transformations, Jo has held several senior positions, including Head of Global Service Management at Betfair and the BBC where she helped to build a world-class centralised operations team. 

Since joining THG Ingenuity in 2021, Lucy has worked across Beauty and Retail categories, and now heads up the Retail Customer Success team. Prior to joining, Lucy spent 10 years working in various customer roles in Advertising and Marketing agencies, with a retail focus working with clients such as Dyson, Land Securities, P&G and TCC. 

Vivek Ganotra joined Ingenuity in June 2022, having previously held positions as Chief Customer Officer for Salesforce UK and Chief Information & Marketing Officer at British American Tobacco. Vivek has a proven track record of driving innovation, delivering outstanding growth and exceptional leadership across international businesses.

With over 16 years of experience working at THG, Dean leads our global FMCG category, developing partnerships with some of the world’s largest FMCG brands. Dean’s extensive experience across the end-to-end proposition drives a continued focus across Marketing, Operations & Tech for the growing portfolio of FMCG brands.

Darren Jefford brings over 25 years of software engineering and technical program management experience to his role as Director of Data & AI at THG. He oversees a broad set of teams, including Data, Insights, Machine Learning, Search and Experimentation, all which power key parts of the broader Ingenuity SaaS platform powering over 500 global sites. 

Ross is Global Brand Director at THG. He has worked across numerous brands, including adidas, Sky and FOX, and has recently overseen the brand evolution of Myprotein at THG. Ross combines his passion for brand with his love of sport, to deliver industry-leading work which drives commercial success.

With 30+ years of experience in some of the world’s most respected companies, Jose-Luiz Moura is an executive coach and ex-Salesforce COO for UK and Ireland. Throughout his career, he led small and large teams, and understands that if you lead from your values, you will create value in what you do.

Ashish is passionate about consumers and how they engage and interact with brands. He has spent 20 years in various marketing and commercial roles with a single-minded focus on driving consumer centric growth. 

At Ingenuity, his obsession is to drive value growth for its customers through compelling and leading edge D2C propositions.

Samuel leverages over 15 years of experience in using data and insight to drive performance. His journey includes intelligence analysis at West Yorkshire Police, advising automotive giants during the Dieselgate fallout, and spearheading marketing analytics for some of the biggest companies in the world. Sam empowers brands to make better decisions sooner. 

Emma works with retail and consumer clients across EMEA, US and APAC with defining and designing profitable ecommerce businesses. From defining commercial and marketing strategies through to technology implementation, her experience includes working with clients looking to use ecommerce as a route to expand into new markets and/or new categories. 

As part of the Coca-Cola Europacific Partners Group’s commercial function, Alwin has looked after the digital marketing transformation of the business for the last four years. Recently he also took over its direct-to-consumer efforts, looking at all opportunities to sell product groups via new channels and platforms. 

Laura has been riding the wave of the ever-evolving social media and influencer marketing landscape, originally beginning her career across celebrity & VIP projects before assuming a leadership role in managing all influencer projects within THG. Laura recently was recently featured on the 30 Under 30 list of Performance Marketing World Awards. 

Lucy joined THG in 2012 to take on a placement year in the Beauty Trading Team whilst studying at Leeds University Business School. Following graduation, she re-joined the company full time and worked in the Beauty division, holding various positions across ecommerce and marketing before leading a global team of nearly 2000 people at CEO of THG Beauty. 

Lou has spent the last 25 years in tech and loves the fast-paced nature of innovation and change for good. Since starting off in a design consultancy, Lou held a series of senior leadership and marketing roles before heading up Adobe's Digital Media business, building extraordinary experiences that have the power to inspire, transform and move the world forward. 

Devina Patel brings strategic sales and digital experience from working with large FMCGs to her role as a Strategy Manager for THG. She works across FMCG and Beauty to oversee a variety of projects, from internal corporate strategy and commercial direction, contributing towards thought leadership, supporting business development and, crucially, driving success for our partner brands. 

Liz joined Ingenuity in 2018, bringing sixteen years of digital and ecommerce experience working agency and consultancy side. Liz leads our Alliance Program which focuses on building a network of partnerships with some of the world’s most successful businesses to jointly develop industry-leading, go-to-market solutions, driving and net-new value for both parties.   

Responsible for building THG’s overall sustainability strategy and driving implementation to tackle carbon, circular economy, ESG and social responsibility, Mark’s experience spans all sustainability matters within the operations and supply chain space, including circular economy, human rights and scope 3 emissions from hardware and logistics suppliers. 

Paul is Head of Industry for Fashion, Luxury & Beauty, and works with some of the UK’s biggest partners to grow their business on Meta’s platforms. From Meta’s pre-IPO/one blue app, through hypergrowth to where Meta is today – multiple apps, experiences and platforms – Paul has built high-performing teams and led some of Meta’s biggest partnerships in the UK, US and globally. 

Currently serving as the Digital Strategy Director at THG Ingenuity in London, Shannon Lockhart specializes in crafting go-to-market strategies and identifying growth opportunities for global brands. With a proven track record across multiple retail verticals, Shannon focuses on bridging the gap between vision and actionable strategy.

A seasoned strategist and thought leader, Sonali combines business strategy expertise with human-centric insight to drive growth and transformation. Partnering with clients across regions, she helps shape strategic business plans, consumer-centric value propositions and go-to-market strategies to achieve sustainable growth and adapt to changing market dynamics. 

As a founder and Principal Consultant at PASO, she leans on her 25+ years of experience to help companies grow by inspiring leaders on the why, what, and how of digital transformation for marketing and CX. A compelling and confident public speaker, Sophie uses the power of storytelling to inspire, share best practices, and enable key stakeholders. 

Stef Williams, also known as Stef Fit, is a London-based creator and businesswoman that is growing and leading a community of women to help them feel the best they ever have. Her two businesses, health and fitness app WeGLOW and activewear brand SEFI, are vehicles for Stef’s mission that everyone should strive to be the best version of themselves. 

An experienced ecommerce and digital marketing practitioner with a career spanning over 15 years, Tom has led key digital transformation initiatives for some of the world’s most recognized brands, including Cadbury, Oreo and BMW.  In his current role, his focus is on leading a DTC pilot program to help define MDLZ’s long-term enterprise DTC strategy. 

Tom is Experience Consulting Leader at PwC UK and brings together a team of researchers, strategists, designers, co-creation specialists and creative technologists focusing on creating client growth through employee and customer experience and product and service innovation. 

Melissa began her agency career in Toronto, before moving to New York where she spent 7 years building a global agency. Melissa joined Ingenuity bringing 15 years' experience to lead teams across Ingenuity’s creative and localisation solutions utilising her expertise in operational design, to develop management structures that scale, and drive efficiency through process design and implementation. 

With over 10 years of experience in digital marketing and ecommerce, Aden has played a pivotal role in the growth of multiple industry-leading beauty brands, notably in the successful launch of No7 DTC in the US market, contributing to its rapid rise to prominence. Currently, Aden is spearheading ELEMIS’ digital expansion across the EMEA markets as Head of Digital Marketing and Ecommerce. 

Zaili works with multiple brands to expand internationally, with a focus on APAC market across his five-year journey within both THG Ingenuity and THG Beauty. With a diverse background across FMCG and ICT, Zaili is passionate about driving the future of retail through innovation, technology, and digitalization. 

Martin is the Product Development and Design Director at Ingenuity. He has led numerous digital transformation projects across a number of organisations including, Booking.com, Rentalcars.com and now Ingenuity. Martin enjoys all things data and technology, particularly when looking to how they can help solve real world problems, the more difficult the better – even away from the office.   

Seamus serves as Coveo’s EMEA Vice President of Channel Partners and Strategic Alliances. He joined Coveo in 2015 and helped develop and grow Coveo’s partnerships, with some of the largest system integrators and software companies in the world.  He has worked closely with the THG and Ingenuity partnerships over the last two years.