A new generation is shaping retail. Gen Zs are digital natives, preferring digital tools, not just to connect with others but also for entertainment and shopping-related activities.

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions. As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

More and more FMCG brands are moving towards a DTC model as this gives them the flexibility and agility to build a seamless, connected and personalized customer experience.

Today, more and more consumers prefer to engage with brands digitally and across multiple channels. As a result, it is key for brands to underpin emerging digital marketing trends to meet new consumer expectations and needs. 

The COVID-19 pandemic has both accelerated online shopping and the fashion industry which has historically relied on bricks-and-mortar retail, is seeking innovative approaches to online commerce to meet emerging customer expectations. 

Livestream shopping is the next big thing in ecommerce, offering brands the ability to demonstrate their products to a live, online, interactive audience. Learn more about it in our new infographic. 

Did you know that by 2024 74% of ecommerce purchases in Latin America will be made with a mobile device? Download our infographic to learn how to exceed online customer expectations in this market.

Our latest infographic provides insight into how technologies like virtual reality are changing the beauty industry and highlights the key drivers behind consumer preferences in the sector.

With the ecommerce landscape evolving quickly, it’s crucial to stay in the know. Read our latest infographic to learn all about the key trends that will shape online commerce in 2022. 

Did you know that 90% of European beauty consumers are interested in purchasing organic and natural beauty products? Discover the trends shaping the European beauty sector in our new infographic. 

THG Ingenuity examines the two largest beauty markets, APAC and the US, and explores the differences in their respective consumer habits, needs and expectations.

Did you know that 74% of Australian consumers find experiential beauty retail more enticing and engaging? Read our infographic to discover the key beauty industry trends in the Australian market.