Your digital commerce blog

For ambitious beauty brands, selecting and switching 3PL providers is not a decision to take lightly. Here, we explore the key factors to consider when choosing a specialist cosmetics fulfillment solution that will enable ongoing success. 

As businesses grow, the need to scale operations efficiently means that a strategic decision must be made: will operations be run internally or by a third-party logistics (3PL) provider? Read on to learn the key factors to consider and why being customer-centric is key. 

Following this year's Shoptalk US event in Las Vegas, THG Ingenuity share the top takeaways from the talks and discussions by the top retailers and brands from across the world. Read on to find out more. 

Read on to discover the five key fulfilment challenges businesses are facing and how to navigate them.

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy. Explore just how such initiatives can impact brand awareness and performance here.

An effective retail customer experience strategy drives engagement, repeat sales and customer loyalty. Learn what it is and how to achieve it in our essential guide.

With delivery and returns charges emerging as a hot topic of conversation between brands and consumers, we take a look into the expectations and realities of the delivery experience from speed of delivery to tracking capabilities and more.

In the dynamic, ever-changing world of ecommerce, a brand's growth and success hinge on its ability to reach potential customers effectively, convert them, and foster a lasting relationship. Key to this equation is a marketing strategy that's not only efficient, but targeted and flexible too. 

Enter performance marketing – a transformative approach that allows ecommerce businesses to drive traffic, boost conversions, and amplify return on investment (ROI) while maintaining absolute control over their marketing spend.

In this article, let's look at what performance marketing is and why it’s so important for ecommerce brands in 2023 and beyond. Alongside this, we explore how THG Ingenuity’s digital services can help you embrace the power of performance marketing for channel execution and full-funnel conversion. 

From helping to build a closer relationship with shoppers to paving the way for more agile operations, a direct-to-consumer (DTC) strategy can be instrumental in growing your brand. Continue reading to discover how DTC can accelerate your brand’s journey. 

As consumer interactions on digital and ecommerce channels increase, brands are more and more aware of just how important data is. Read on to discover how to harness the power of data through DTC channels. 

In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.