Your digital commerce blog

DTC ecommerce sales for established brands are set to account for over three times more than digitally native brands in 2024. Learn more about the consumer trends and challenges brands should consider when exploring the DTC opportunity in the US. 

With a predicted revenue of $982 billion, the US houses one of the largest ecommerce markets in the world. But what behaviors and preferences should brands consider when targeting specific demographics in the US? Discover more here.

The cost-of-living crisis is defining much of 2023 so far, but the impact is not just on consumers. As consumers shift spending patterns to seek value-for-money and practical purchases, brands too are feeling the effects. Learn more about these changing buyer habits and how brands can adapt here.

49% of consumers think an influencer’s recommendation is more trustworthy than a brand recommendation. Take this further and learn how to build authenticity and customer trust here.

From the science behind products, to embracing ‘imperfections’, to the continued impact of TikTok – explore three key trends beauty trends should not ignore in 2023.

Differentiating your product and brand from competitors can be challenging. Learn how a direct-to-consumer approach can help you create personalized shopping experiences for your customers that help your brand stand out.

Direct-to-consumer (DTC) commerce has become a key channel for big and small businesses alike to connect more closely with consumers and grow their operations. If you are new to the DTC world, read all about this model here.

Originally oriented towards physical retail, wellbeing and skincare brand ESPA took advantage of the Covid-19 pandemic to pivot to an omnichannel strategy that enabled them to create phygital experiences for their customers. Read all about it in our blog.

With the global fashion industry set to earn revenues of $1tn in 2025, how is this growth being fueled by digital transformation? And where are fashion brands investing to secure their place in a world where consumers are increasingly drawn to immersive digital experiences?

As the end-of-the-year shopping rush nears, finding ways to please your customers is key to driving sales and meeting targets. Discover our top strategies to give your customers a positive online shopping experience during the holidays and ensure they remember your brand after Christmas has passed.

THG Ingenuity experts share their top tips to accelerate ecommerce performance during Black Friday and Christmas. From planning for seasonal changes to ensuring you always have a plan B, our experts help you prepare effectively for the last – and most important – months of the year.

Offering omnichannel experiences has become a must for beauty brands. At the 2022 Beauty Trends and Innovations Conference, THG Ingenuity explained how an omnichannel strategy is key to driving growth, increasing conversions and enhancing the customer journey.