Your digital commerce blog

As more consumers pivot to online shopping, FMCG brands are increasingly exploring a shift to a DTC model. Discover the key challenges they face in our new blog post.

The UK subscription box market is expected to reach £1.8 billion by 2025, up 34.7% from 2020. As consumers increasingly seek value, quality, variety and convenience, more brands from the FMCG sector are giving the subscription model a go. Discover more about their experiences in our article.

In the FMCG industry, compliance is key. But in a changing regulatory landscape, how can FMCG brands stay ahead? Learn how to achieve global regulatory compliance in our guide.

Navigating scaling your FMCG business internationally can be challenging. Learn how adapting your product or service to local markets can help your brand find success on the international stage in this article

Black Friday is one of the busiest sales events of the year for brands. But while it has its rewards, it's the period immediately after the peak shopping season that also offers immense opportunities for growth and long-term gains. Download our guide to learn how to capitalize on yours.

Cost efficiency, control over data, and improved supply chain management are just a few of the benefits of scaling first-party data as an FMCG brand. Learn how to drive FMCG success by leveraging your DTC channel in this article.

Direct-to-consumer (DTC) is pivotal for new product development (NPD), offering vital insights, first-party data, and agility for your FMCG brand. Find out how expanding your DTC presence can help your FMCG business innovate better.

Boosting average order value in FMCG is essential. Strategies like cross-selling, bundling, and personalized recommendations can help the bottom line of your business. Learn what strategies will help you excel in the industry.

From awareness through to purchase and post-purchase delight, every step of the customer's journey offers an opportunity to create a lasting impression. But rather than adopting a general approach, consumers in a specific vertical require a specific approach – and direct-to-consumer (DTC) beauty shoppers are no exception.

In this article, we explore some effective strategies to enhance your DTC beauty customer’s journey.

The pet wellness industry offers growth and challenges. To succeed in this dynamic space, brands must innovate, comply with regulations, and build consumer trust. Find out more in this article.

Across two days, THG Ingenuity was joined on stage by thought leaders, brand owners and cutting-edge innovators to explore the dynamic landscape of commerce and unveil the transformative opportunities that lie ahead.  

This was The Future of Commerce 2023.

Navigating today’s FMCG landscape involves embracing DTC while preserving physical retail relationships. Find out what guarantees a successful co-existence of digital and physical, aside from data-driven insights and open communication, in this article.