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FMCG

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement. Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

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Blogs

Retail

Is Click-and-Mortar a Viable Business Strategy?

As the post-Covid realm of retail involved adopting omnichannel strategies, new business models like click-and-mortar emerged. Read on to learn what click-and-mortar entails and whether it’s a viable option for your business.

Published

June 20, 2023

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Blogs

Digital transformation

How Brands Can Navigate the Rising Costs of Ecommerce

Ecommerce offers brands plenty of opportunities to meet and exceed their targets. But with rising costs compounding the challenges of establishing and expanding their ecommerce offerings, how can brands effectively navigate the rising costs of ecommerce?

Published

May 25, 2023

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Blogs

Retail

Internationalization

Shoptalk US 2023 – Insights From the Experts

From leveraging AI to transform your business to delivering seamless and unified retail experiences and harnessing the true power of your brand, the agenda at Shoptalk in 2024 is shaping up to provide invaluable insights to shape your strategy in 2024.  

Published

April 6, 2023

4 min read
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Blogs

Digital transformation

How to Navigate the Phase Out of Third-Party Cookies Through DTC

By 2024, brands will lose their ability to leverage key consumer data with the likes of Apple and Google phasing out their support to third-party cookies. A direct-to-consumer approach is a solution many are turning to for navigating a cookie-less world. Discover why and the potential of DTC here.

Published

March 31, 2023

4 min read
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