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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

Blogs

Mastering Peak Trading: THG Ingenuity’s Approach to Platform Stability

During peak trading, the line between record revenue and a damaged reputation is measured in just milliseconds. Flawless technical performance isn't a luxury; it's the foundation of success. This article details THG Ingenuity's proven engineering strategy, from rigorous load testing to real-time security, ensuring our partners conquer their critical moments.

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Reading time: 2 min read Published: October 30, 2025

Blogs

How to Be the Beauty Brand Everyone Watches: Mastering TikTok Live Selling

TikTok Shop has quietly become one of the most powerful forces in beauty retail. 

During last year’s Black Friday, it generated over £79 million in sales and hosted more than 30,000 livestreams, proving that live selling has moved from side experiment to central strategy. 

Beauty brands were among the first to see its potential because no other format lets them demonstrate, educate and connect with audiences in real time. But the opportunity is now far bigger than driving impulse purchases. Live selling has evolved into a place where brand storytelling, product discovery and purchase happen in the same moment. 

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Published: October 16, 2025