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Resources

THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

Coca Cola bottles displayed on a table

Infographics

Scale and Save: How FMCG Brands Can Follow Coca-Cola’s DTC Lead

This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success. 

Published May 21, 2024

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Infographics

TikTok Shop: Your Gateway to Social Commerce Success

This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop. 

Published March 22, 2024

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Myprotein products launched in Japan

Infographics

Myprotein’s £1M to £125M Journey with Localized NPD

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Published March 4, 2024

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Reports

How Beauty & FMCG Brands Can Use Ecommerce to Understand and Grow Their Brand Health

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

clear shot glass with ice and liquid Ice splashing while falling into a glass of whiskey.

Reports

Direct-To-Consumer: The Benefits for the FMCG Sector

FMCG companies are rethinking  how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

Published April 1, 2022

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Webinars

The Profitable Paradox: How DTC Delivers Tangible Gains & Intangible Value for FMCG Brands

Boost your FMCG brand with DTC. This webinar reveals why DTC is essential, how it goes beyond sales (think stronger loyalty and data!), and features Coca-Cola's DTC experience. Learn how to implement DTC with expert guidance & actionable tips in this webinar. 

Published March 7, 2024

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speaker photo from an on demand FoC webinar about the Evolution of the Myprotein Brand

Webinars

From Gyms to Global Dominance: The Evolution of the Myprotein Brand

From its origins in gyms to achieving global dominance, this webinar unveils the inspiring story of Myprotein's transformation as told by Neil Mistry, CEO of Myprotein, and Ross Sewley, Global Brand Director of Myprotein.

Published September 22, 2023

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speakers photo from an on demand FoC webinar about Defining and Shaping the Role of Direct-to-Consumer in a Global FMCG Business

Webinars

Defining and Shaping the Role of Direct-to-Consumer in a Global FMCG Business

In the rapidly evolving landscape of global FMCG brands, the role of direct-to-consumer has taken center stage. Accelerated by the pandemic, there's an increased focus of the companies' digital strategy to ensure consumers can get all their daily products delivered directly to their door, hassle free.

Published September 21, 2023

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Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Picture of a running track

Case Studies

Klean Athlete's Explosive DTC Growth with THG Commerce

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe.

 

Learn their winning formula in this case study.

+83%

Revenue

+71%

Transactions

-71%

Costs

Published March 28, 2024

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multiple rows of Myprotein product packs with multiple languages

Case Studies

Myprotein’s £1M to £125M Journey with Localized NPD

Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement.

 

Discover their secrets to cultural adaptation and international success in this case study.

+124M

revenue

#1

market leader

75K

customers engaged

Published March 4, 2024

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Press Releases

THG Fulfil reveals 23% of next-day delivery orders come from first-time customers, after midnight

Market-leading 1am next-day delivery is driving customer acquisition and higher value orders.

Published April 23, 2025

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In the Press

Post & Parcel | THG “poised to disrupt and redefine the future of warehousing and logistics”

IN THE PRESS | 12 February 2025

In the Press

Retail Gazette | The Range and Wilko partner with THG for fulfilment services

IN THE PRESS | 18 September 2024

In the Press

TheBusinessDesk.com | THG seals fulfiment contract with major home, leisure and garden retailer

IN THE PRESS | 18 September 2024