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Resources

THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally. 

Coca Cola bottles displayed on a table

Infographics

Scale and Save: How FMCG Brands Can Follow Coca-Cola’s DTC Lead

This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success. 

Published May 21, 2024

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Infographics

TikTok Shop: Your Gateway to Social Commerce Success

This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop. 

Published March 22, 2024

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Myprotein products launched in Japan

Infographics

Myprotein’s £1M to £125M Journey with Localized NPD

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Published March 4, 2024

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Reports

How Beauty & FMCG Brands Can Use Ecommerce to Understand and Grow Their Brand Health

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

clear shot glass with ice and liquid Ice splashing while falling into a glass of whiskey.

Reports

Direct-To-Consumer: The Benefits for the FMCG Sector

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

Published April 1, 2022

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Blogs

Reality Remixed: Exploring the Future of Content with Virtual Production and AI

The landscape of content creation is undergoing a profound transformation. As brands navigate an increasingly digital and immersive world, the demand for captivating, high-quality content continues to soar.  

Published August 18, 2025

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Blogs

Supermarket Aisle to Social Feed: How Food & Beverage Brands Can Stand Out on Shelf and Stop the Scroll

Why Visual Brand Distinction Matters — In Store and Online 

In today's crowded food & beverage market, standing out is no longer just about packaging on shelf, it’s about content that connects attention both in store and on social feeds.

Published July 30, 2025

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Blogs

The AI Amplified Christmas: How Human Creativity + Machine Intelligence Will Transform Holiday Campaigns

THG Studios redefines holiday campaigns, combining human creativity with AI to deliver captivating content. Discover how our award-winning expertise helps brands connect deeply, cut through noise, and achieve record-breaking results this Christmas.

Published July 24, 2025

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Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Picture of a running track

Case Studies

Klean Athlete's Explosive DTC Growth with THG Commerce

Klean Athlete partnered with THG Commerce to accelerate its direct-to-consumer (DTC) growth, achieving impressive results through personalized bundles, seamless customer journeys, and data-led campaigns. 

By combining operational efficiency with a full-service ecommerce strategy, the brand expanded across Europe while cutting costs and boosting revenue.

The key results of this partnership include:
 

+83%

increase in revenue

+71%

rise in transactions

-71%

reduction in costs

Published March 28, 2024

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multiple rows of Myprotein product packs with multiple languages

Case Studies

Myprotein’s £1M to £125M Journey with Localized NPD

Myprotein didn’t just enter the Japanese market; in just six years, it became the leading foreign sports nutrition brand. By leveraging data-driven insights to create flavors tailored to local tastes, the company boosted sales, deepened customer engagement, and grew revenue from $1 million to $125 million.

Discover how cultural relevance powered their international success.

+124M

revenue increase

#1

foreign brand in the market

75K

engaged customers

Published March 4, 2024

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Press Releases

THG Fulfil reveals 23% of next-day delivery orders come from first-time customers, after midnight

Market-leading 1am next-day delivery is driving customer acquisition and higher value orders.

Published April 23, 2025

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In the Press

Post & Parcel | THG “poised to disrupt and redefine the future of warehousing and logistics”

IN THE PRESS | 12 February 2025

In the Press

Retail Gazette | The Range and Wilko partner with THG for fulfilment services

IN THE PRESS | 18 September 2024

In the Press

TheBusinessDesk.com | THG seals fulfiment contract with major home, leisure and garden retailer

IN THE PRESS | 18 September 2024