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THG Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.

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Reports

Retail

The Retail Outlook

2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending. In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.

September 11, 2023

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look fantastic shopper

Blogs

Beauty

FMCG

Customer Journey Mapping as a Driver for Customer-Centric Success

When striving for customer-centric success, creating a customer journey map is an effective strategy to implement.

 

Known for its benefits like deeper customer understanding, data-driven decisions, and cross-functional collaboration, it’s a visualization tool you can learn more about in this article.

Published

February 6, 2024

5 min read
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Superman limited edition products

Blogs

Retail

Beauty

FMCG

The Impact of Brand Collaborations and Limited-Edition Products

60% of consumers are driven to purchase through a fear of missing out, and brands are capitalizing on this by incorporating brand collaborations and limited-edition products into their go-to-market strategy.

 

Explore just how such initiatives can impact brand awareness and performance here.

Published

February 1, 2024

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Case Studies

FMCG

Digital transformation

Klean Athlete's Explosive DTC Growth with THG Ingenuity

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe. Learn their winning formula in this case study.

+83%

Revenue

+71%

Transactions

-71%

Costs

multiple rows of Myprotein product packs with multiple languages

Case Studies

FMCG

Internationalization

Myprotein’s £1M to £125M Journey with Localized NPD

Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement. Discover their secrets to cultural adaptation and international success in this case study.

+124M

revenue

#1

market leader

75K

customers engaged

Published

March 4, 2024

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Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

FMCG

Vital Proteins - A day bigger than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Published

February 2, 2024

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Myprotein products launched in Japan

Infographics

FMCG

Internationalization

Myprotein’s £1M to £125M Journey with Localized NPD

Explore how Myprotein, a British sports nutrition brand, conquered the Japanese market in just six years and became the #1 foreign brand in the category. Learn their secrets to cultural adaptation and international success here.

Published

March 4, 2024

2 min read
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speakers photo from an on demand FoC webinar about Defining and Shaping the Role of Direct-to-Consumer in a Global FMCG Business

Webinars

Future of Commerce

FMCG

Defining and Shaping the Role of Direct-to-Consumer in a Global FMCG Business

In the rapidly evolving landscape of global FMCG brands, the role of direct-to-consumer has taken center stage. Accelerated by the pandemic, there's an increased focus of the companies' digital strategy to ensure consumers can get all their daily products delivered directly to their door, hassle free.

Published

September 21, 2023

30 mins
Watch now