In today’s fast-paced social media landscape, Food & Beverage brands face a tricky balancing act: joining viral trends can boost visibility, but chasing every fleeting meme risks diluting brand authenticity. The key lies in strategically leveraging trends to enhance, rather than overshadow, your brand’s story, ensuring cultural relevance while building lasting consumer trust.

You’ve probably heard the term "virtual production" (VP) buzzing around, especially after seeing the stunning, otherworldly landscapes in series like The Mandalorian. But this technology isn't just for big-budget Hollywood productions anymore. 

It's a game-changer for brands, marketers, and creative agencies, revolutionising how content is made. 

The hypnotic glow of a screen, the almost involuntary flick of a thumb, scrolling until something, in a fleeting moment, breaks the pattern. This is the moment every marketer lives for – the “thumb-stop”. For years, achieving this digital pause has been the holy grail in the battle for eyeballs. Now, we’re deep into the ‘attention recession’ an era defined by an overwhelming flood of content, sophisticated consumer filters and genuine digital fatigue. In this landscape, where true focus is the scarcest resource, simply stopping a thumb is a critical first step in audience engagement, but far from the finish line. 

The landscape of content creation is undergoing a profound transformation. As brands navigate an increasingly digital and immersive world, the demand for captivating, high-quality content continues to soar.  

Why Visual Brand Distinction Matters — In Store and Online 

In today's crowded food & beverage market, standing out is no longer just about packaging on shelf, it’s about content that connects attention both in store and on social feeds.

THG Studios redefines holiday campaigns, combining human creativity with AI to deliver captivating content. Discover how our award-winning expertise helps brands connect deeply, cut through noise, and achieve record-breaking results this Christmas.

The platforms have changed, the algorithms have shifted, but one thing remains true. Content that people return to, wins.

In the competitive world of ecommerce, guessing about performance is a luxury no brand can afford. If you’re asked to prove the ROI of every pound or dollar spent, but the link between your short-term efforts and long-term value feels unclear, you’re not alone.

Is AI an existential threat to human creativity, or the greatest creative enabler we've ever seen? As ever, the truth sits somewhere in between.

In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it.

Discover why a genuine brand is essential for market differentiation here.