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Why THG Studios?

We blend strategy, creativity, and technology to evolve brand performance. 

Insight-led. Culturally resonant. Designed to scale. 

We create work that keeps brands ahead. 

Whether it’s brand or creative strategy, head-turning campaigns, or content production we bring human ingenuity and cutting-edge technology together to keep brands ahead, every time. 

A Strategic Partner For Brands That Want More

We find insights that uncover opportunities. 

Use creative innovation to sparks ideas and deliver activations that drive results. 

 

Our Approach

Image of people doing creative strategy.

Insights

Data Driven Insights: Every idea is grounded in data. From media mix modelling (MMM) to performance marketing analytics, our strategies are informed by culture and designed to deliver ROI while building long-term brand equity.

Image of a person in a virtual production studio.

Creative Innovation

Full Service Creative: Strategy, design, content and production delivered seamlessly from one of Europe’s most advanced studios.

AI-Powered Innovation: Our iLab uses Generative AI and Virtual Production to fuse creativity with automation, producing personalised content at scale with maximum efficiency.

Activation

Seamless Activation: We offer a complete, end-to-end workflow. From initial strategy to final shoot, and from ideation to execution, we deliver and activate campaigns with speed, precision and a relentless focus on performance.

Case Studies

Screenshot from the film Elf

Asda

How Buddy the Elf became a viral phenomenon. 

Man wearing Myprotein vest and working out

Myprotein

Flexible, scalable platforms tailored to your brand's unique needs.

Three people on holiday smiling

Avolta 

Crafting standout creative visuals that bring Avolta's brand to life.

Child playing with a toy ship

Disney

Finding the Disney store magic in everyone

Let's Make Work That Works

Your brand has unlimited potential. 

Our role is to unlock it.

As your strategic creative partner, we combine data-driven insights with world-class production capabilities to create work that captivates audiences and accelerates growth.