As consumer brands enter the most critical phase of the retail calendar, the opportunity to dominate the market lies not just in promotions or pricing, but in powerful, culturally resonant content. The "content period" — the phase leading up to and including peak retail moments like Christmas — is a battlefield where attention is currency. Winning here requires more than volume; it demands strategic storytelling, real-time engagement, and bold experimentation. 

The DIY specialist retail market is forecast to grow 16% by 2029, and the European home improvement market looks set to follow suit, projected to grow by $32.9 billion by the same year, creating significant opportunities for Home Retail brands. 

Artificial Intelligence is revolutionising how we work and create. At THG Studios, we're at the forefront of this transformation, exploring AI's potential while maintaining strong ethical standards.  

This Whitepaper delves into current AI trends and how we integrate them into our creative process to deliver exceptional client results.

In the competitive world of ecommerce, guessing about performance is a luxury no brand can afford. If you’re asked to prove the ROI of every pound or dollar spent, but the link between your short-term efforts and long-term value feels unclear, you’re not alone.

Is AI an existential threat to human creativity, or the greatest creative enabler we've ever seen? As ever, the truth sits somewhere in between.

In a crowded market, ecommerce businesses must do all they can to stand out against the competition – brand authenticity is key to achieving it.

Discover why a genuine brand is essential for market differentiation here.

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling creating social media buzz and anticipation.