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Reports

How brands can use Content to Win Christmas

As consumer brands enter the most critical phase of the retail calendar, the opportunity to dominate the market lies not just in promotions or pricing, but in powerful, culturally resonant content. The "content period" — the phase leading up to and including peak retail moments like Christmas — is a battlefield where attention is currency. Winning here requires more than volume; it demands strategic storytelling, real-time engagement, and bold experimentation. 

Reports

Leveraging Tech to Transform Creative Content in Home Retail

The DIY specialist retail market is forecast to grow 16% by 2029, and the European home improvement market looks set to follow suit, projected to grow by $32.9 billion by the same year, creating significant opportunities for Home Retail brands. 

Reports

Shaping the Future of Creativity with AI

Artificial Intelligence is revolutionising how we work and create. At THG Studios, we're at the forefront of this transformation, exploring AI's potential while maintaining strong ethical standards.  

This Whitepaper delves into current AI trends and how we integrate them into our creative process to deliver exceptional client results.

Blogs

The AI Amplified Christmas: How Human Creativity + Machine Intelligence Will Transform Holiday Campaigns

THG Studios redefines holiday campaigns, combining human creativity with AI to deliver captivating content. Discover how our award-winning expertise helps brands connect deeply, cut through noise, and achieve record-breaking results this Christmas.

Published July 24, 2025

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Blogs

The Rise of Original Content

The platforms have changed, the algorithms have shifted, but one thing remains true. Content that people return to, wins.

Published July 14, 2025

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Blogs

Stop Guessing, Start Growing: The Data-Driven Secret To Brand Growth

In the competitive world of ecommerce, guessing about performance is a luxury no brand can afford. If you’re asked to prove the ROI of every pound or dollar spent, but the link between your short-term efforts and long-term value feels unclear, you’re not alone.

Published July 9, 2025

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Case Studies

Leveraging Creative AI with Garden of Life

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

Case Studies

Finding the Disney Store in Everyone

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Case Studies

Sending Buddy Viral with Asda Money

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling creating social media buzz and anticipation.