In a world saturated with content, true originality has become increasingly rare and more valuable than ever. Audiences are growing weary of recycled ideas, automated outputs, and formulaic campaigns. 

As a marketing leader, the pressure to deliver immediate results while simultaneously future proofing your brand has never been more intense. Yesterday’s strategies are obsolete, replaced by a new focus on creating personalised and authentic customer connections. This shift to an “Authenticity Revolution” is not a fleeting trend but change in how brands must operate to survive and thrive. Fuelled by the exponential growth of AI, success now depends on balancing technological power with genuine human connection.

The travel industry is undergoing a seismic shift. A new generation of ‘conscious travellers’ is emerging, driven by a deep-seated desire for sustainable and responsible travel experiences.

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much-loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during the Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling, creating social media buzz and anticipation.