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Resources

Reports

Leveraging Tech to Transform Creative Content in Home Retail

The DIY specialist retail market is forecast to grow 16% by 2029, and the European home improvement market looks set to follow suit, projected to grow by $32.9 billion by the same year, creating significant opportunities for Home Retail brands. 

Reports

Shaping the Future of Creativity with AI

Artificial Intelligence is revolutionising how we work and create. At THG Studios, we're at the forefront of this transformation, exploring AI's potential while maintaining strong ethical standards.  

This Whitepaper delves into current AI trends and how we integrate them into our creative process to deliver exceptional client results.

Reports

How Beauty & FMCG Brands Can Use Ecommerce to Understand and Grow Their Brand Health

As brands face rising media costs, increasing competition and rising customer indifference, marketing ROI is under increased pressure. Learn how brands and marketers can leverage their ecommerce presence to understand and improve their brand health in our whitepaper.

Events

Unlock Sustainable Brand Growth Through Brand Health and Media Mix Modelling

Join THG Ingenuity’s Head of Brand Performance, Joshua Pearce, and Chief Brand and Marketing Officer, Hannah Pym, to learn how to unlock your brand’s true health and refine your marketing mix with data-driven insights.

Case Studies

Leveraging Creative AI with Garden of Life

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

Case Studies

Finding the Disney Store in Everyone

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Case Studies

Sending Buddy Viral with Asda Money

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling creating social media buzz and anticipation.