THG Fulfil provides the world-class infrastructure to support leading beauty brands through smart automation, global delivery and premium post-purchase experiences.
Built for beauty brands. Proven at scale. We solve operational complexity to elevate the customer experience.
THG Fulfil was born from leading beauty brands. We solve the operational challenges of cosmetic logistics first-hand: from managing massive SKU proliferation to delivering the premium unboxing experience that global brands require.
Through advanced smart automation and a fully integrated courier network, we enable industry-leading UK next-day delivery cut-offs as late as 1 am, helping you to convert more customers later in the day while maintaining total reliability.
With over 20 years of experience scaling brands like LOOKFANTASTIC and Cult Beauty, we provide robotics specifically optimised for makeup fulfilment. Our technology ensures the precise handling of fragile goods while enabling faster, more efficient pick, pack, and storage workflows.
Providing branded communications that increase click-through rates by 20%, 24/7 support, and proactive delivery updates, our solution reduces “Where is my order?” queries and delivers a seamless post-purchase journey for enhanced customer retention.
THG Fulfil manages the complexities of product drops, seasonal launches, peak trading, and viral marketing moments. Our infrastructure is designed to flex instantly, allowing your brand to scale without operational risk or performance compromise.
Manage DTC, B2B, and marketplace distribution through one connected platform. With 250+ courier integrations, cross-border capabilities, and built-in returns management, we remove the complexity of global beauty fulfilment and ensure regulatory compliance in every market.
Cutting Costs and Delivering Faster Than Ever
THG Fulfil cut fulfilment costs by 40% and improved delivery times by 65% through full automation
From Friction to Five-Star Fulfilment
We transformed the end-to-end customer experience and efficiency to increase Trustpilot scores from 1.8 to 4.2 while reducing service costs.
Driving Global Growth Through Smarter Fulfilment
THG Fulfil reduced fulfilment costs to 7% of revenue while providing a world-class customer experience.
Reports
The beauty fulfilment landscape is evolving rapidly, driven by rising labour costs, supply chain complexities, and ever-growing consumer demands for fast and personalised service.
Reports
A Guide to Your Biggest, Untapped Growth Levers for 2026.
Join 1,300+ beauty brands delivering exceptional customer experiences through THG Fulfil.
Beauty fulfilment requires precision for high SKU counts and premium unboxing as customers expect a premium, personalised experience from checkout to delivery. This includes offering flexible and fast delivery options and the ability to handle returns effortlessly. Our advanced operational capabilities master category complexity to meet high consumer expectations, protecting brand reputation, and driving growth.
As a beauty 3PL, THG Fulfil provides:
THG Fulfil can handle a high volume of SKUs with near-perfect accuracy, ensuring orders are dispatched rapidly with late, next-day delivery cut-off times of up to 1 am to meet customer expectations. We do this through a combination of proprietary software and specialised robotics from AutoStore, Libiao Robotics, and Geek+.
Yes, THG Fulfil can support custom and branded packaging. Our fulfilment process is designed to be flexible, accommodating unique packaging requirements to ensure your brand identity is maintained from our warehouse to your customer’s doorstep.
Fast fulfilment is a critical driver of international growth for cosmetic brands, supporting conversion, and customer loyalty. Our data shows that beauty consumers who are upgraded from standard to next-day delivery have an 11% higher subsequent order value and a 2% higher retention rate.
With up to 70% of online baskets being abandoned, a significant portion is due to uncertainty around delivery. By offering late cut-off times (1am for next-day delivery) and clear, reliable delivery promises, we remove friction at checkout and increase conversion rates.
A fast and dependable delivery experience is a powerful brand differentiator. With 78% of consumers stating they will not buy from a brand again after a poor delivery experience, reliability is essential for protecting your reputation and encouraging repeat purchases.
LOOKFANTASTIC, Europe’s number one online premium beauty retailer, uses THG Fulfil’s global network to manage over 22,000 products across more than 200 countries.
We provide the optimised speed and reliability for their portfolio of leading beauty brands including, MAC, Kerastase and YSL, supporting their international ambitions through world-class operational performance.
Cult Beauty, a UK based online beauty retailer, utilises THG Fulfil’s smart automation and advanced software to successfully manage over 300 makeup and cosmetic brands.
To support their scaling ambitions, our cosmetic logistics solution enables an industry-leading 1 am next-day delivery cut-off, driving customer retention through rapid fulfilment and consistent delivery experiences.
