Creative Innovation and
Generative AI
We embrace new technologies to transform the way we work and create – partnering with brands who are ready to embrace change and shape the future of creativity.
Virtual production and AI unlock a new era of storytelling: combining flexibility, efficiency and breathtaking visuals.
Both work to empower creators to push the boundaries from traditional production limits, enabling bold, imaginative work while reducing reshoots, travel and complex logistics.
By blending real-time CGI, AI imagery and cutting-edge camera tracking, brands gain unmatched creative control .
Our innovative approach doesn’t just enhance creativity, it streamlines workflows, maximises time on set and delivers greater impact with fewer resource
Virtual Production
Virtual production isn’t just an evolution, it’s a revolutionary leap in storytelling, transforming the way narratives come to life.
At the core of our studio is a cutting-edge 10x4m ROE 2.6 pitch LED screen, powered by Unreal Engine and precision camera tracking. This advanced setup enables complete control over every scene, backdrop, and lighting condition, ensuring seamless, hyper-realistic integration.
Generative AI
Our team blends technical expertise with artistic vision to turn bold ideas into compelling creatives. From concept to execution, we use AI to automate workflows, spark original thinking and create immersive digital experiences – always enhancing, never replacing, the human creativity at the core of powerful design.
Unlock Your Brand’s Full Potential
Whether you’re redefining your brand, launching a high-impact campaign, or crafting content that propels engagement, THG Studios has the innovative technology to take your brand to the next level.