THG Commerce Case Studies

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study. 

In 2020, premium skincare brand ELEMIS partnered with THG Ingenuity to rapidly scale its DTC expansion. The result? A five-year digital roadmap delivered in just 10 months, with 16 sites launched across Europe and APAC. 

Key highlights include:
 

LOOKFANTASTIC partnered with THG Commerce to launch a new retail concept in Altrincham, creating an elevated beauty destination that seamlessly merges the convenience of online shopping with the tactile, personalised experience of a physical store.

The results so far:

Read our case study to discover how we achieved measurable results and grew market share with Clearpay.

Explore our case study on our powerful gift-with-purchase campaign for health and beauty brand grüum.

Explore our seasonal campaign aimed at acquiring new customers and uncovering cross-brand synergy between Beer52 and Myprotein's respective audiences.

Sustainable growth is driven by constant innovation and guided by a forward mindset. For Myprotein, that meant embracing new ways to reach consumers. Learn how they harnessed social commerce and marketplaces to reach customers in our case study.

Since 2018, THG Commerce has been using data-led generative AI to transform the online beauty shopping experience. By combining product attribution modelling with semantic search, we’ve developed personalised product advice tools that guide customers to find their perfect match. 

The standout result? The LOOKFANTASTIC Foundation Finder.

THG Commerce needed a PPC partner to bring precision, control, and peak performance to its campaigns through smart automation. 

The solution? Smarter ecommerce (smec).

Klean Athlete partnered with THG Commerce to accelerate its direct-to-consumer (DTC) growth, achieving impressive results through personalised bundles, seamless customer journeys, and data-led campaigns.

The key results of this partnership include:

Myprotein didn’t just enter the Japanese market; in just six years, it became the leading foreign sports nutrition brand. By leveraging data-driven insights to create flavours tailored to local tastes, the company boosted sales, deepened customer engagement, and grew revenue from £1 million to £125 million.

Discover how cultural relevance powered their international success.

Discover how subscription-based wellness brand Bimuno grew its direct-to-consumer (DTC) presence and empowered more people to lead healthier lives.