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THG Commerce Case Studies

Explore our case studies and discover the results that help our customers grow and succeed

Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Case Studies

Payment Partner of Choice: Clearpay x LOOKFANTASTIC

Read our case study to discover how we achieved measurable results and grew market share with Clearpay.

Case Studies

Driving Customer Acquisition Through Gift-with-Purchase: grüum x LOOKFANTASTIC

Explore our case study on our powerful gift-with-purchase campaign for health and beauty brand grüum.

Case Studies

Uncovering Cross-Brand Synergy: Beer52 x Myprotein

Explore our seasonal campaign aimed at acquiring new customers and uncovering cross-brand synergy between Beer52 and Myprotein's respective audiences. 

Case Studies

Embracing Social Commerce and Marketplaces with Myprotein

Sustainable growth is driven by constant innovation and guided by a forward mindset. For Myprotein, that meant embracing new ways to reach consumers. Learn how they harnessed social commerce and marketplaces to reach customers in our case study.

5355%

sales uplift on an exclusive TikTok Shop bundle

73k

live views on TikTok Shop

344%

revenue increase

Case Studies

LOOKFANTASTIC Foundation Finder

Since 2018, THG Commerce has harnessed data-led generative AI to personalize the customer journey. Using product attribution modelling and semantic search to deliver advice and tailored recommendations. The result? The Foundation Finder.