The aim was to position Clearpay as the payment partner of choice for high-ticket items, we executed a targeted campaign across high-visibility, conversion-focused inventory within the LOOKFANTASTIC ecosystem.

Key Learnings

This campaign demonstrated the effectiveness of strategic placements, tailored tracking, and above-the-line branding in driving measurable results and growing market share.

Ongoing Activity

Clearpay has undergone a test period over the month of May where we replicated the activity from November & December 2024.

Partnering with the likes of NARS and GHD, all signs showed a further upturn in conversions - achieving a bigger basket share from their competitor Klarna.  Comparisons year-on-year show an upturn in basket share, AOV, as well as revenue, making May the most successful month for Clearpay this year!

Endemic brands are increasingly willing to work with Clearpay as they experience an uplift in revenue when partnering with them.