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Case Studies

Three Vital Proteins products and a chemex coffee on marble worktop

Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify their feature on ITV's This Morning, driving a 1,026% spike in sales compared to the previous day. Discover how we turned exposure into performance in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Cult Beauty goodie bag contents laid out individually on orange background with pink marble

Case Studies

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

Elemis skincare product and apricot on clear block

Case Studies

Delivering International DTC Expansion: THG Ingenuity x ELEMIS

ELEMIS partnered with THG Ingenuity in 2020 to rapidly scale its DTC operations into new markets, launching 16 sites across Europe and APAC in just 10 months. Discover how the premium skincare brand accelerated a five-year expansion plan in less than a year in our case study.

10

months to deliver a 5-year expansion plan

16

international sites launched

132,000

new customers acquired across EU markets

Case Studies

Leveraging Creative AI with Garden of Life

Garden of Life UK partnered with THG Studios to develop a versatile collection of visual artificial intelligence (AI)-influenced assets to be used across its online presence – a beautiful collection befitting the home of clean supplements.

Case Studies

Connecting Brands with Consumers for True Performance with AdMedia

THG Commerce needed an advertising network that could connect our brands with consumers, in the right place, at the right time. AdMedia was the solution, delivering high-quality traffic with proven performance.

Global revenue increased 10% MOM

Average CAC £11 lower compared to other ad networks

AdMedia partners drive 3.6% of NCA

Four photos from the LOOKFANTASTIC Altrincham shop

Case Studies

LOOKFANTASTIC’s Seamless Omnichannel Transformation with THG Commerce

With the goal of combining the convenience of online shopping with the physical engagement of a store, LOOKFANTASTIC partnered with THG Commerce to launch its Altrincham location, creating an elevated beauty destination that brings digital and physical retail together.

£375k

sales since launch (+28% vs. forecast)

14.1k

units sold

7.6k

transactions

Woman holding Holland and Barrett box

Case Studies

Holland & Barrett: Transforming Fulfillment for Speed, Scale and Service

In May 2024, Holland & Barrett took a strategic step toward modernizing its logistics operations by migrating over 8,500 SKUs into THG Fulfil’s automated fulfillment network.

Case Studies

Cult Beauty: Cutting Costs and Delivering Faster Than Ever

Luxury beauty retailer Cult Beauty made a bold move to modernize fulfillment by shifting from manual warehousing to THG Fulfil’s automated ICON facility.

 

Automated warehouse

Case Studies

Biossance: Driving Global Growth Through Smarter Fulfillment

Originally launched in the US, clean skincare brand Biossance had global ambitions but was limited by high operational costs and subpar customer experience.

 

Lipstick, eyeshadow pallet, nail varnish and blusher on grey background

Case Studies

Dermstore: From Friction to Five-Star Fulfillment

Dermstore, a premium skincare retailer, was ready for a transformation. Pre-acquisition, operational inefficiencies and low customer satisfaction were holding the brand back.

 

Case Studies

Finding the Disney Store in Everyone

A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.

Case Studies

Sending Buddy Viral with Asda Money

Winning Christmas had never been so important, or so difficult for a supermarket brand. Post-Covid Christmas cancellations, 2022 was a big year for the festive season. Expectations were at an all-time high, and the role for brands during Christmas-ad season had grown to new heights in the John Lewis era of powerful and moving festive storytelling creating social media buzz and anticipation.

Ready to Simplify & Scale? Let’s Talk.