Supporting the world’s leading beauty brands with automated fulfilment, global delivery and premium post-purchase experiences.
Built for beauty brands. Proven at scale. Designed to remove operational complexity and elevate customer experience.
THG Fulfil was born from leading beauty brands. We’ve solved the operational challenges first-hand, from scaling fast-growth SKUs to delivering premium post-purchase experiences, making us true experts in the category.
Through advanced automation and a fully integrated courier network, we offer one of the latest UK next-day delivery cut-offs, as late as 1am, helping you convert more customers, later.
With 20+ years of experience scaling brands like LOOKFANTASTIC and Cult Beauty, we’ve implemented robotics specifically optimised for beauty - enabling faster, more efficient pick, pack, and storage.
From branded communications that increase click-through rates by 20%, to 24/7 support and proactive delivery updates, we reduce “Where is my order?” queries and deliver a seamless post-purchase journey.
Product drops, peak trading, viral moments… we’ve handled it all. Our infrastructure is designed to flex instantly, so you can scale without operational risk.
DTC, B2B, and marketplaces all managed through one platform. With 250+ courier integrations, cross-border capabilities, and returns management built in, we remove the complexity of global fulfilment.
Cutting Costs and Delivering Faster Than Ever
Cut fulfilment costs by 40% and reduced delivery times by 65% through full automation
Proof points:
40%+ reduction in fulfilment cost per unit
$11M annual cost savings
65% faster average delivery times
+5.5-hour extension to next-day delivery cut-off
Migrated 5M units to THG Fulfil’s automated ICON facility in just 4 weeks
From Friction to Five-Star Fulfilment
Transformed customer experience and efficiency, boosting Trustpilot from 1.8 to 4.2 while reducing service costs
Proof points:
Trustpilot score increased from 1.8 → 4.2 (42,000+ reviews)
Customer contact rate reduced from 24% → 17%
Cost per contact reduced by ~50%
Agent productivity increased by 2x
End-to-end fulfilment and CX optimisation improved delivery transparency and reduced customer friction
Driving Global Growth Through Smarter Fulfilment
Reduced fulfilment costs to 7% of revenue while dramatically improving customer experience
Proof points:
£5.6M annual cost savings
Customer contact rate reduced from 25% to <10%
Trustpilot score increased from 2.1 → 4.3
CSAT improved from 72% → 82.9%
Consolidated global operations and scaled through automated fulfilment and optimised courier networks
Reports
The beauty fulfilment landscape is evolving rapidly, driven by rising labour costs, supply chain complexities, and ever-growing consumer demands for fast and personalised service.
Reports
A Guide to Your Biggest, Untapped Growth Levers for 2026.
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