Virtual Production
Experience an immersive environment where brands, talent, and creatives can curate using virtual production screens to shoot and edit in real time.
A cutting-edge creative solution, blending live action with real-time 3D environments, allowing your campaigns to span seasons, locations and event worlds, all from a single studio.
The Ultimate Creative Playground
Built for brands with big ambitions our world-class VP studio is used by global consumer brands to create cinematic, scalable content in real-time. We’ve built an environment where directors, DOPs and creatives can dream big and execute instantly.
World-Class Facilities
Three distinct studio spaces designed to meet every production need, from large-scale video productions to intimate photography sessions.
Tier 1
LED Wall with Static Imagery/Video Playback (Non-Interactive)
What it is:
Preloaded images or video loops played back on the LED wall, just load it up tweak balance and you’re good to go.
Example:
Backgrounds for product shots or interviews, like a Paris skyline behind a perfume bottle.
Typical Crew Requirements:
Director: 1
DoP: 1
1st AC: 1
Gaffer/Lighting Technician: 1-2
Playback Operator: 1 (simple video playback)
Producer: 1
Timeframe:
Pre-production setup: 0.5-3 days
Shoot: 0.5-2 days
Tier 2
Hybrid Approach (Real-Time Environment, No Camera Tracking)
What it is:
Real-time Unreal Engine environments played back on LED walls. Adjustments in lighting, weather systems. No camera tracking, limited or no parallax with camera movements.
Example:
Filming fashion or lifestyle segments where real-time sunlight adjustments create ideal conditions throughout the day. Product demonstrations needing dynamic background effects.
Typical Crew Requirements:
Director: 1
DoP: 1
1st AC: 1
Virtual Production Supervisor: 1
Gaffer/DMX specialist: 1-2
VFX/Virtual Environment Technician: 1
Mo-sys Camera Tracking specialist: 1
Producer: 1
Timeframe:
Pre-production: 1-4 days
Shoot: 1-3 days
Tier 3
Full Virtual Production (Tracked Camera System)
What it is:
Real-time environment with complete camera tracking integration, ensuring natural parallax and depth. Uses Mo-Sys StarTracker system for camera tracking.
Example:
High-end advertising or cinematic shoots
Typical Crew Requirements:
Director: 1
DoP:
1 1st AC:
1 Virtual Production Supervisor:
1 (technical/creative oversight)
VFX/Virtual Environment Technician: 1
Mo-sys Camera Tracking specialist: 1
Gaffer/Lighting Technician/DMX Specialist: 2-3
Virtual Art Department (VAD): 1 (scene/assets management)
Producer: 1 Production Assistant: 1
Timeframe:
Pre-production: 3-7 days
Shoot: 1-5 days