
Infographics
Scale and Save: How FMCG Brands Can Follow Coca-Cola’s DTC Lead
This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success.
Published May 21, 2024
Infographics
This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success.
Published May 21, 2024
Infographics
This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop.
Published March 22, 2024
Reports
This International Women's Day, we're continuing the conversation. In this whitepaper, our CCO Lucy Cooper shares her thoughts on omnichannel and social commerce, AI for brand experience, and women in leadership.
Reports
Explore the trends of tomorrow, emerging and innovative marketing, technology and operations solutions and discover the consumer paradoxes shaping our digital era in The Future of Commerce report.
Published September 19, 2023
Blogs
Hear from THG Beauty's CEO, Lucy Gorman, about how high-growth beauty brands can navigate the challenges of the modern beauty industry and unlock new opportunities for profitable, long-term growth.
Blogs
Across two days, THG Ingenuity was joined on stage by thought leaders, brand owners and cutting-edge innovators to explore the dynamic landscape of commerce and unveil the transformative opportunities that lie ahead.
This was The Future of Commerce 2023.
Published October 4, 2023
Events
Join six inspiring female leaders from the world of commerce as they discuss leadership, advocacy, entrepreneurship, investment, and the key trends shaping the future of commerce.
Events
Hyper-personalised and hyper-targeted customer experiences, the power of AI and automation in maximising sales, lowering customer acquisition costs through data, and more.
Take a look at the innovations we've delivered over the past year, and discover where we're headed on our journey to deliver results for our clients.
Published February 20, 2025
Events
Join THG Ingenuity CEO, Richard Ward, and CEO of Fable & Mane, Akash Mehta, as they explore the genesis of the sibling-founded hair wellness brand, the importance of community for brand building, managing growth as a scaling business, and more.
Published February 10, 2025
Case Studies
THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.
+494%
new daily users
+1624%
sales vs daily average
+1122%
transactions vs. previous day
Case Studies
Growth is driven by constant innovation and guided by a constant eye to the future. This means embracing new ways of connecting with consumers, getting products to the places where customers actually shop. For Myprotein, that meant exploring social commerce and marketplaces. Here’s how they did it.
Published February 20, 2025
Case Studies
Since 2018, THG Commerce has been infusing data-led generative AI (GenAI) into the customer experience to provide personalized product advice and recommendations through product attribution modelling and semantic search. The result? The Foundation Finder.
Published February 19, 2025