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Resources

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Infographics

Scale and Save: How FMCG Brands Can Follow Coca-Cola’s DTC Lead

This infographic explores how FMCG brands can win with DTC, inspired by Coca-Cola's success. 

Published May 21, 2024

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Infographics

TikTok Shop: Your Gateway to Social Commerce Success

This infographic explores how you can reach new audiences, drive conversions, and build a community on one of the world's most engaging platforms – TikTok – through TikTok Shop. 

Published March 22, 2024

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Reports

Women in Commerce: Shaping the Future: AI, Seamless Commerce, and Inclusive Leadership

This International Women's Day, we're continuing the conversation. In this whitepaper, our CCO Lucy Cooper shares her thoughts on omnichannel and social commerce, AI for brand experience, and women in leadership.

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Reports

Navigating Consumer Paradoxes to Transform the Future of Commerce

Explore the trends of tomorrow, emerging and innovative marketing, technology and operations solutions and discover the consumer paradoxes shaping our digital era in The Future of Commerce report.

Published September 19, 2023

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Blogs

Commerce Spotlight with Lucy Gorman, CEO THG Beauty

Hear from THG Beauty's CEO, Lucy Gorman, about how high-growth beauty brands can navigate the challenges of the modern beauty industry and unlock new opportunities for profitable, long-term growth.

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Blogs

Discovering Synergies Amongst Paradoxes: Findings from The Future of Commerce 2023

Across two days, THG Ingenuity was joined on stage by thought leaders, brand owners and cutting-edge innovators to explore the dynamic landscape of commerce and unveil the transformative opportunities that lie ahead.  

This was The Future of Commerce 2023.

Published October 4, 2023

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Events

Leading the Future: Women in Commerce Panel Discussion

Join six inspiring female leaders from the world of commerce as they discuss leadership, advocacy, entrepreneurship, investment, and the key trends shaping the future of commerce.

Events

Winter Product Release

Hyper-personalised and hyper-targeted customer experiences, the power of AI and automation in maximising sales, lowering customer acquisition costs through data, and more.

 

Take a look at the innovations we've delivered over the past year, and discover where we're headed on our journey to deliver results for our clients.

Published February 20, 2025

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Events

Conversations in Commerce: Richard Ward & Akash Mehta

Join THG Ingenuity CEO, Richard Ward, and CEO of Fable & Mane, Akash Mehta, as they explore the genesis of the sibling-founded hair wellness brand, the importance of community for brand building, managing growth as a scaling business, and more.

Published February 10, 2025

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Case Studies

Vital Proteins – A Day Bigger Than Black Friday

THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.

+494%

new daily users

+1624%

sales vs daily average

+1122%

transactions vs. previous day 

Case Studies

Embracing Social Commerce and Marketplaces with Myprotein

Growth is driven by constant innovation and guided by a constant eye to the future. This means embracing new ways of connecting with consumers, getting products to the places where customers actually shop. For Myprotein, that meant exploring social commerce and marketplaces. Here’s how they did it.

Published February 20, 2025

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Case Studies

LOOKFANTASTIC Foundation Finder

Since 2018, THG Commerce has been infusing data-led generative AI (GenAI) into the customer experience to provide personalized product advice and recommendations through product attribution modelling and semantic search. The result? The Foundation Finder.

Published February 19, 2025

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