TikTok Shop is a pivotal social media platform for driving customer acquisition and incremental revenue. As an official TikTok Shop partner, THG Commerce provides the end-to-end infrastructure required to scale performance in this rapid-growth environment.
With approximately 40% of users purchasing directly after discovery, the platform shortens the path to purchase. By enabling consumers to transact without leaving the app, the solution eliminates friction and maximises conversion.
From seamless API integration and shop management to influencer partnerships and global fulfilment, this unified approach ensures that high-intent traffic translates into measurable commercial growth.
THG Commerce unifies digital and physical touchpoints to deliver a consistent, connected customer journey.
By leveraging advanced insights and analytics, the solution enables targeted, personalised social commerce marketing across every interaction, fostering long-lasting customer loyalty and driving deeper engagement to ensure that social discovery translates into sustainable, long-term commercial growth.
Maximise the impact of live commerce with fully managed, end-to-end support.
Covering the entire production lifecycle, including host recruitment, creative scripting, and scheduling, THG Commerce drives real-time audience engagement and provides detailed post-event performance insights to ensure continuous optimisation and commercial return.
Build brand authority with a proactive, social-first strategy.
The service encompasses expert content consultation, production, and community management.
By leveraging social commerce trend analysis and agile, reactive posting, brands can capitalise on cultural moments to drive deeper engagement.
Optimise campaign performance with end-to-end affiliate and influencer management.
Leveraging the proprietary platform, Society, the service covers talent sourcing, recruitment, and incentive strategy.
Comprehensive creative direction and product sampling ensure every partnership delivers authentic engagement and commercial impact.
Scale reach through precision-engineered TikTok Shop campaigns.
By strategically leveraging Spark Ads to amplify owned, affiliate, and influencer content, the solution drives high-intent traffic to significantly increase visibility and elevate brand awareness across the platform.
Sustainable growth is driven by constant innovation and guided by a forward mindset. For Myprotein, that meant embracing new ways to reach consumers. Learn how they harnessed social commerce and marketplaces to reach customers in our case study.
Reach out to THG Commerce today and explore how your brand can sell on TikTok Shop.
Social commerce refers to the direct purchase of products within social media platforms.
Unlike traditional social marketing, which directs traffic to an external website, social commerce integrates the checkout process directly into the social experience, for example, TikTok Shop.
This seamless "discovery-to-purchase" journey minimises friction, allowing brands to convert engagement directly into revenue.
A unified social commerce strategy that combines content, community, and commerce ensures effective results. Brands should leverage native storefronts to tag products in organic posts, utilise live shopping for real-time engagement, and deploy influencer marketing to build trust.
To maximise scale, these organic efforts must also be amplified by paid media and supported by robust backend fulfilment to ensure the delivery experience matches the speed of the digital transaction.
Social commerce platforms can take the form of several key formats:
In-App Storefronts: dedicated product tabs within a brand’s profile
Live Shopping: interactive, real-time selling events
Shoppable Content: videos or images with embedded product tag
Creator Commerce: affiliate-led sales where influencers drive transactions
Each of these formats leverages algorithmic discovery to reach high-intent audiences.
