TikTok Shop offers a powerful opportunity for brands and retailers to drive both customer acquisition and incremental revenue. Seamless selling starts here.
c. 40% of TikTok users purchase directly on TikTok after product discovery. By streamlining the journey from discovery to purchase, TikTok Shop allows consumers to complete transactions seamlessly without ever leaving the app, eliminating friction and maximizing conversion for your business. As an official TikTok Shop partner, THG Commerce provides end-to-end support for brands looking to capitalise on this rapidly growing channel. Our expertise spans live streaming, shop management, content creation, influencer integration, performance and analytics, fulfillment, API integration, and strategic consulting.
End-to-end live commerce planning and execution—including host recruitment, scripting, scheduling, real-time audience engagement, and post-event performance insights
A social-first strategy that includes content consultation and production, community management, trend analysis, and agile, reactive posting
Including sourcing via our proprietary influencer platform; Society, recruitment, commission and incentive strategy, sampling, and full briefing with creative direction
Development and execution of TikTok Shop-focused campaigns that leverage spark ads to amplify owned, affiliate, and influencer content, driving traffic, boosting visibility, and increasing brand awareness.
With the goal of combining the ease of online shopping with the physical engagement of a store, LOOKFANTASTIC partnered with THG Commerce to launch their Altrincham location as an elevated beauty destination.
Case Studies
Following the 10-week-long migration to THG Ingenuity's complete ecommerce platform, Cult Beauty registered an increase in average order value, a boost in conversion rates, and a quicker page load time.
The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.
Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.
Case Studies
ELEMIS partnered with THG Ingenuity in 2020 to expand its DTC operations to new markets, launching 16 new sites across Europe and APAC in just 10 months. Find out how the skincare brand did it in our case study.
10
months to deliver a 5-year expansion plan
16
sites launched across the world
132,000
new customers in EU markets since launch
We bridge the gap between online and offline channels for a truly connected customer journey.
Our insights and analytics enable targeted, personalized marketing across multiple touchpoints.
By offering a seamless experience, we help you foster lasting customer loyalty and engagement.
Reach out today to explore how THG Commerce can help you deliver a unified and personalized customer journey.
