To fuel sustainable growth, sports nutrition brand, Myprotein has consistently embraced innovation and future-facing strategies. 

For Myprotein, that meant embracing new ways to reach consumers. As consumer behaviors evolved, the global fitness brand recognized the need to meet customers where they increasingly shop – on social platforms and global marketplaces.

By partnering with THG Commerce, Myprotein expanded into social commerce and marketplace channels, unlocking new opportunities for visibility, engagement, and sales.

Key results include:

• 5355% sales uplift from an exclusive TikTok Shop bundle
• 73k live views on TikTok
• 344% revenue increase
• 350,000 additional orders sold through new commerce channels

The Challenge: Reaching Consumers on Emerging Channels

Over the past decade, ecommerce has evolved rapidly. While online shopping remains the foundation, consumers are now exploring new paths to purchase, particularly through social commerce and marketplaces. 

These channels offer powerful benefits:

• Social commerce supports live shopping, creator partnerships, and personalized content.
• Marketplaces offer broader reach, diversified revenue streams, and omnichannel convenience.

Although Myprotein already had a strong multichannel presence - including direct-to-consumer and high street retail - the brand wanted to expand into these newer channels with purpose and scale, ensuring a consistent brand experience and operational excellence.

The Solution: Marketplace Management Service (MMS)

To support this vision, THG Commerce introduced the Marketplace Management Service (MMS), a scalable, end-to-end solution designed to help brands sell across global social commerce and marketplace channels. 
MMS provides: 

• Full seller lifecycle management, from product listing and inventory control to dispatch, returns, compliance, and financial reconciliation. 
• Direct and partner integrations and integrations with over 300 global marketplaces and social platforms. 

This robust infrastructure empowered Myprotein to strategically expand into emerging channels, while maintaining the agility and speed needed for fast-moving consumer expectations.

The Results: Real-Time Engagement, Real-World Impact

By adopting the MMS solution, Myprotein rapidly extended its reach across major marketplaces and social commerce channels.

On Marketplaces

Myprotein now features on a wide range of ecommerce platforms, increasing discoverability and simplifying access for global consumers.

On TikTok Shop

The fitness and nutrition brand tapped into the power of short-form content and live shopping to sell curated nutrition bundles, using fitness influencers and community-focused videos to drive product demand. 

Since Myprotein adopted the MMS solution, they were able to sell an additional 350,000 orders, boosting revenue and brand engagement.

Looking Ahead

Myprotein’s success in social commerce and marketplaces reflects the brand’s commitment to innovation and THG Commerce’s ability to deliver scalable, future-ready solutions.

With MMS, Myprotein has not only expanded its footprint but also built the infrastructure for continued growth across emerging ecommerce ecosystems.