Resources Hub
Ingenuity is the leading digital commerce solution for brands looking to connect with consumers globally.
Featured Article
Customer experience
Blog
Four Ecommerce Merchandising Strategies that Drive Retail Growth
Ecommerce merchandising is your online shop window, driving brand loyalty, sales and deeper consumers relationships by presenting the products they want, when they want them. Discover four strategies to enhance yours here.
September 12, 2023
Read moreShowing 1 of 165 results
Blog
View allCustomer experience
Blog
Four Ecommerce Merchandising Strategies that Drive Retail Growth
Ecommerce merchandising is your online shop window, driving brand loyalty, sales and deeper consumers relationships by presenting the products they want, when they want them. Discover four strategies to enhance yours here.
September 12, 2023
Read more
Customer experience
Digital transformation
Blog
Boosting Customer Engagement: The Power of Email Automation
Email automation has a profound impact on customer engagement. Learn how it drives personalized interactions, saves time and resources, and increases sales and traffic, and discover how you can harness its power in this article.
September 4, 2023
Read more
Digital transformation
Blog
Five Tactics to Attract Organic Traffic to Your Ecommerce Website
Attracting organic traffic to your ecommerce website involves producing dynamic and high-quality content, optimizing it for SEO and mobile devices, and using social media to improve visibility. Find out how you can use organic traffic to grow your business.
August 30, 2023
Read moreWebinars
View all
Webinars
Digital transformation
Webinar: A Strategic Approach to DTC
Hear our Ingenuity strategy experts and special guests from Mondelez and Myprotein discuss how brands can achieve scalable growth through a strategic approach to digital commerce.
Watch now
Webinars
Beauty
Following on from the release of our 2023 Beauty Report, we were joined by The Inkey List, THG Labs and Cult Beauty to discuss the biggest opportunities and trends for DTC beauty brands this year and how to seize them.
Watch now
Webinars
Customer experience
Webinar: Consumer trends impacting DTC today
From the key drivers of Gen Z buyers to the cost of living to the metaverse - hear experts from The Future Laboratory, No7 and THG Ingenuity discuss the consumer trends set to shape the world of direct-to-consumer commerce in 2023 and beyond.
Watch nowReports
View all
Future of Commerce
Reports
Navigating Consumer Paradoxes to Transform the Future of Commerce
Explore the trends of tomorrow, emerging and innovative marketing, technology and operations solutions and discover the consumer paradoxes shaping our digital era in The Future of Commerce report.
Read more
Retail
Reports
2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending. In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.
Read more
Digital transformation
Reports
Your ultimate guide to defining and begin navigating your brand's direct-to-consumer maturity, The Strategic Guide to DTC helps simplify the complexity of digital commerce and covers the fundamentals on how you can create, grow, build and scale to achieve your growth ambitions.
Read moreCase studies
View all
Case Studies
FMCG
Vital Proteins – a day bigger than Black Friday
THG Ingenuity helped wellness brand Vital Proteins amplify the positive effect of being featured on ITV's This Morning, with sales increasing 1,026% compared to the previous day. Learn how we did it in our latest case study.
+494%
New daily users on site
+1624%
Sales vs daily average
+1122%
# transactions vs previous day
Case Studies
FMCG
Bimuno doubles subscription rates with THG Ingenuity
Food supplement and wellness brand Bimuno partnered with THG Ingenuity to increase their direct-to-consumer (DTC) presence. Learn how they grew their revenue by 81% over three months in our new case study.
81%
Revenue increase over 3 months
<10%
Subscription churn rate
33%
Conversion rate
Customer experience
Case Studies
With £1.5M revenue recouped within the first six months of using THG Detect, discover the success skincare brand, Dermstore, have experienced working with THG Ingenuity's proprietary fraud detection platform.
63.8%
Fraud check delays reduction
96.6%
Chargeback rate reduction
81.5%
False positive rejection rate reduction
Press releases
View all
Ingenuity Strengthens Australian Market Presence With a String of Successful Brand Partnerships
Australian beauty brands Australian Health Vitality and Skin Virtue look to leverage Ingenuity’s cross-market capabilities for accelerated global growth
Read more
Press Release
THG INGENUITY named in 2023 Gartner Magic Quadrant for Digital Commerce
Ingenuity, THG PLC’s complete commerce division, has for the first time, been recognised In the Gartner® Magic Quadrant™ for Digital Commerce. Ingenuity has been acknowledged for its completeness of vision and ability to execute.
Read more
Press Release
Ingenuity creates strategic alliance with PwC to accelerate digital commerce
Ingenuity has created a strategic alliance with international professional services brand, PwC, to help brands design, build and run immersive customer experiences online.
Read moreInfographics
View all
Infographics
Case Studies
Beauty
Cult Beauty sees a 30% boost in conversion rates after re-platforming to Ingenuity
Cult Beauty successfully migrated to Ingenuity's ecommerce platform in 2021, which brought about a large number of gains for the British beauty retailer. Read on to learn how Cult Beauty transformed as a business after completing the process of re-platforming.
Read more
Infographics
Case Studies
Beauty
Dermstore reduces ecommerce providers from 30 to ONE with Ingenuity
In 2021, US skincare brand Dermstore re-platformed to the Ingenuity solution, embracing the complete commerce offering to simplify its approach to digital commerce and gain efficiencies. See how Dermstore unlocked meaningful business benefits with the Ingenuity platform.
Read more
Infographics
Case Studies
Beauty
Perricone MD saves 42% on tech costs by re-platforming to Ingenuity
By re-platforming their digital commerce operation to Ingenuity, beauty brand Perricone MD was not only able to simplify its supply chain, technology and digital services into one complete commerce provider, but also significantly reduce the percentage of net revenue absorbed by tech costs.
Read more