Resource Type: Reports
Tag: Studios
Tag: Retail
Tag: Creative content
WHITEPAPER
How brands can use Content to Win Christmas
As consumer brands enter the most critical phase of the retail calendar, the opportunity to dominate the market lies not just in promotions or pricing, but in powerful, culturally resonant content. The "content period" — the phase leading up to and including peak retail moments like Christmas — is a battlefield where attention is currency. Winning here requires more than volume; it demands strategic storytelling, real-time engagement, and bold experimentation.
Resource Type: Reports
WHITEPAPER
How brands can use Content to Win Christmas
As consumer brands enter the most critical phase of the retail calendar, the opportunity to dominate the market lies not just in promotions or pricing, but in powerful, culturally resonant content. The "content period" — the phase leading up to and including peak retail moments like Christmas — is a battlefield where attention is currency. Winning here requires more than volume; it demands strategic storytelling, real-time engagement, and bold experimentation.
This whitepaper explores how brands can harness content to win the hearts, minds, and wallets of audiences during the holiday shopping frenzy. We outline key strategies across four pivotal areas: Social First content, TikTok Shop & Live Selling, Content with Cut-Through, and Experimentation with Emerging Tech.
With over 20 years of experience driving brand growth in the lead-up to and throughout peak season, THG Studios is, for the first time, sharing its expertise to help brands unlock the full potential of the holiday period.