With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically? 

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

COVID-19 changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector. 

This report explores how DTC can offer a differentiated ecommerce experience that delivers a range of brand benefits and how our end-to-end solution can open growth opportunities in the US.  

This increased appetite for online shopping is not only fundamentally transforming the consumer journey, but is also reshaping the identity of many retailers, leading them to become platforms, ecosystems and true omnichannel players.

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around.

Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

Discover the landscape beauty brands need to navigate for success in 2025. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead.

Your ultimate guide to defining and begin navigating your brand's direct-to-consumer maturity, The Strategic Guide to DTC helps simplify the complexity of digital commerce and covers the fundamentals on how you can create, grow, build and scale to achieve your growth ambitions. 

In collaboration with The Future Laboratory, we explore in depth the key trends and behaviours that are set to impact the relationships between brands and their consumers, and offer insights into the opportunities on the horizon for ecommerce brands.

Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.

Read and immerse yourself in the first edition of ICON from THG Ingenuity. Inside, we explore imagery that reflects our expertise and imagination, using influencers from the past and technology from the future, working collaboratively to showcase product design and tell the stories of the brands we work with.