Your ultimate guide to defining and begin navigating your brand's direct-to-consumer maturity, The Strategic Guide to DTC helps simplify the complexity of digital commerce and covers the fundamentals on how you can create, grow, build and scale to achieve your growth ambitions.

Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead.

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around. Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector.

In collaboration with The Future Laboratory, we explore in depth the key trends and behaviours that are set to impact the relationships between brands and their consumers, and offer insights into the opportunities on the horizon for ecommerce brands.

The pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider.

Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

Many are setting up or expanding their DTC channels to leverage first-party data and create personalized products and experiences, in order to foster a one-to-one relationship with the customer.

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.