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Ecommerce reports

Explore the latest insights from THG Ingenuity, from consumer trends to insights from thought leaders on how to maximize you brand's growth potential. 

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Fulfilment Health Check

Register for your fulfilment health check today for a free diagnostic on your fulfilment performance.

Published May 24, 2024

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Going Global: Whitepaper

Our whitepaper provides guidance and recommendations for internationalising your fulfilment to deliver on your customer promise all over the globe. 


Download the Going Global whitepaper today!

Published May 16, 2024

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Five Ways FMCG Brands Can Win at Omnichannel

Now more than ever, shopping journeys span across multiple online and offline channels. Read our report to discover our five key recommendations to help FMCG brands launch and develop successful omnichannel strategies.

Published December 11, 2023

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Digital transformation


Read and immerse yourself in the first edition of ICON from THG Ingenuity. Inside, we explore imagery that reflects our expertise and imagination, using influencers from the past and technology from the future, working collaboratively to showcase product design and tell the stories of the brands we work with.

Published September 21, 2023

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The Retail Outlook

2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending.


In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.

Published September 11, 2023

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Customer experience


Creating a Positive Retail Experience for Gen Z

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

Published March 15, 2023

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Digital transformation

The Strategic Guide to DTC

Your ultimate guide to defining and begin navigating your brand's direct-to-consumer maturity, The Strategic Guide to DTC helps simplify the complexity of digital commerce and covers the fundamentals on how you can create, grow, build and scale to achieve your growth ambitions. 

Published March 3, 2023

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The Beauty Report

Discover the landscape beauty brands need to navigate for success in 2023. In our latest report, we explore the trends and opportunities set to define the world of beauty for brands and consumers alike in the year ahead.

Published January 13, 2023

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THG Ingenuity's Guide to Cyber Week

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around.


Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

Published November 11, 2022

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The Evolution of the Beauty Industry

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector. 

Published October 19, 2022

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