Five ways FMCG brands can win at omnichannel
As consumers are more often using their mobiles to shop anywhere anytime and becoming more frequent users of new buying channels such as social commerce, the typical consumer shopping experience has become more sophisticated and complex, driving FMCG brands to create blended shopping experiences, combining online and offline elements that speak to their phygital approach to life.
Implementing a successful omnichannel strategy can be complex. In this report we provide five key recommendations for what FMCG brands should focus on when launching and evolving an omnichannel approach.
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