Reports
Checkout & Fulfilment For Nutrition Brands. A Guide to Your Biggest Growth Levers for 2026.
A Guide to Your Biggest, Untapped Growth Levers for 2026.
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Industry-Leading Nutrition Fulfilment
Designed to support nutrition brands at every stage of scale.
Combining speed, compliance and customer experience to power modern nutrition brands
Why THG Fulfil for Nutrition?
At THG Fulfil, we recognise the investment CPG brands make in developing market-leading products. That’s why our fulfilment solution is built to protect and elevate your nutrition brand’s promise of delivering a best-in-class customer experience at every touchpoint.
Because in today’s market, a seamless delivery experience is one of the most powerful drivers of customer loyalty and brand growth.
Built for subscription and repeat orders
Nutrition brands are driven by repeat purchase. Our fulfilment is optimised for subscription models, ensuring consistent and reliable delivery that increases retention and lifetime value, with improved delivery performance shown to increase retention and customer spend.
Full compliance and batch control
From expiry date tracking to batch level accuracy, we manage the complexities of nutrition fulfilment while helping you meet regulatory requirements across every market, supported by high accuracy fulfilment and end to end traceability across our global network.x
Speed that meets modern expectations
Consumers expect fast and reliable delivery for everyday essentials like supplements. Our automated fulfilment and integrated courier network deliver an average UK delivery time of 1.45 days, with next day delivery cut off as late as 1am, 7 days a week.
Scale without operational risk
From seasonal spikes like January health trends to rapid brand growth, our infrastructure is designed to flex with demand, powered by over 4.5 million square feet of fulfilment space and the ability to process over 300 million units per year.
Global fulfilment simplified
Sell DTC, B2B and via marketplaces all through one platform. With delivery to over 195 countries, 250 plus courier integrations and more than 450 marketplace connections, we remove the complexity of scaling internationally.
Customer experience that drives retention
Clear delivery communication, branded tracking and proactive updates help reduce customer contact rates, with nutrition brands achieving an average contact rate of 8%, supporting repeat purchase and long-term customer loyalty.
Proven Results in Nutrition Fulfilment
Holland & Barrett: Transforming Fulfilment for Speed, Scale and Service
Scaled fulfilment for 8,500+ SKUs while improving delivery speed and omnichannel capability
Proof points:
- 8,500+ SKUs migrated to automated fulfilment network
- Average delivery speed improved to 1.5 days
- Enabled next-day click & collect across 727 stores
- Reduced operational complexity and third-party costs
Transitioned to a fully integrated omnichannel model, connecting online and in-store fulfilment
Ready to Transform Your Nutrition Fulfilment?
We are the operational backbone behind some of the world’s fastest-growing nutrition brands. Over the past 20 years, we’ve transformed our own brands into industry leaders by moving beyond the limits of outsourced 3PLs and building a proprietary operational ecosystem.
Our world-class infrastructure and advanced technology give us full control over the customer delivery experience, ensuring seamless, end-to-end execution at scale.