THG INGENUITY

DTC in the US

Enabling successful ecommerce in the US – The case for DTC

The shift online over the past 18 months has been well
documented, with adoption of digital channels growing at an
unprecedented rate. 

Across all age groups, behaviour changes driven by the pandemic, have remained even as physical stores re-open. Since 2020, 75% of US consumers have tried a new shopping behaviour and over a third have tried a new product brand (McKinsey).

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