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Resource Type: Reports

DTC in the US

This report explores how DTC can offer a differentiated ecommerce experience that delivers a range of brand benefits and how our end-to-end solution can open growth opportunities in the US.  

October 1, 2021

Catz Thompson

Enabling successful ecommerce in the US – the case for DTC

The shift online over the past 18 months has been well documented, with adoption of digital channels growing at an unprecedented rate.

Across all age groups, behaviour changes driven by the pandemic, have remained even as physical stores re-open. Since 2020, 75% of US consumers have tried a new shopping behaviour and over a third have tried a new product brand.

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