THG INGENUITY

The evolution of the beauty industry

The COVID-19 pandemic has fundamentally changed every aspect of our life from working and shopping, to socialising, and even how we pay for services. 

This has created a demand for new business models to help organizations adapt to changes in consumers’ behaviors and expectations. 

The beauty industry, which previously relied heavily on bricks-and-mortar retail, has had to rapidly evolve and update the ways in which it interacts with customers and offers exposure to products and services. 

In this report we highlight the key industry trends and how the beauty industry is going to evolve over the coming years.

Fill out this form to download the report.