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Resource Type: Reports

Digital Transformation in Retail: How the Fashion Industry Is Evolving

This increased appetite for online shopping is not only fundamentally transforming the consumer journey, but is also reshaping the identity of many retailers, leading them to become platforms, ecosystems and true omnichannel players.

March 9, 2022

The last two years have proved to be transformational for the retail industry. This has accelerated ecommerce trends and simultaneously driven retailers to fundamentally reassess their business models.

It has also redefined the importance of working with the right technology to support changing customer needs and expectations – something that in turn has contributed to the industry’s remarkable digital transformation in 2021.

In this report we highlight the key retail digital transformation trends for 2022 and how the fashion industry in particular is thriving in digital environments.

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