2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending.

In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.

As Gen Z’s spending power grows, retailers are increasingly looking to understand this rising consumer demographic and find ways to better connect with it. Discover more about what drives these digitally native, pragmatic consumers and what they expect from brands in our latest report.

Your ultimate guide to defining and begin navigating your brand's direct-to-consumer maturity, The Strategic Guide to DTC helps simplify the complexity of digital commerce and covers the fundamentals on how you can create, grow, build and scale to achieve your growth ambitions. 

The secret to Black Friday and Cyber Monday success is planning. Everything from email fonts to show-stopping deals needs to be ready before November rolls around.

Read our guide for key tips and strategies to prepare your brand for Cyber Week and make the event a resounding hit.

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector. 

In collaboration with The Future Laboratory, we explore in depth the key trends and behaviours that are set to impact the relationships between brands and their consumers, and offer insights into the opportunities on the horizon for ecommerce brands.

The COVID-19 pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider. 

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions.

As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

FMCG companies are rethinking  how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

This increased appetite for online shopping is not only fundamentally transforming the consumer journey, but is also reshaping the identity of many retailers, leading them to become platforms, ecosystems and true omnichannel players.

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically?