COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector. 

In collaboration with The Future Laboratory, we explore in depth the key trends and behaviours that are set to impact the relationships between brands and their consumers, and offer insights into the opportunities on the horizon for ecommerce brands.

The COVID-19 pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider. 

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions.

As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

FMCG companies are rethinking  how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

This increased appetite for online shopping is not only fundamentally transforming the consumer journey, but is also reshaping the identity of many retailers, leading them to become platforms, ecosystems and true omnichannel players.

With ecommerce technology opening a world of opportunities for businesses, brands can now reach consumers anywhere. Our guide gives you the tools to start your global journey with confidence.

With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically? 

The COVID-19 pandemic significantly changed consumers’ needs and wants across the globe.

This has led many businesses to create and adopt new strategies and models accordingly.

This report examines how the pandemic will impact different markets over the next ten years. The core drivers highlighted can help companies to predict, analyze, and monitor changes in consumers behavior that are a direct or indirect consequence of the seismic shift triggered by COVID-19.

This report explores how DTC can offer a differentiated ecommerce experience that delivers a range of brand benefits and how our end-to-end solution can open growth opportunities in the US.  

Building emotional connection with customers is crucial for leading brands worldwide. Discover how personalization can cultivate this connection and drive greater brand loyalty in our report.

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