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Reports

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Reports

The Evolution of the Beauty Industry

COVID-19 has changed the way beauty consumers shop, pushing brands to update how they interact with customers. Discover the key trends in the beauty industry and what the future holds for the sector. 

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Reports

The Top Consumer Trends Impacting DTC

In collaboration with The Future Laboratory, we explore in depth the key trends and behaviours that are set to impact the relationships between brands and their consumers, and offer insights into the opportunities on the horizon for ecommerce brands.

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Reports

How a DTC Model Can Grow Your Beauty Brand

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions.

 

As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

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Reports

The Role of Brand in the Digital Future

With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically? 

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Reports

Future Consumer Trends Report

The COVID-19 pandemic significantly changed consumers’ needs and wants across the globe.

 

This has led many businesses to create and adopt new strategies and models accordingly.

 

This report examines how the pandemic will impact different markets over the next ten years. The core drivers highlighted can help companies to predict, analyze, and monitor changes in consumers behavior that are a direct or indirect consequence of the seismic shift triggered by COVID-19.

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Reports

DTC in the US

This report explores how DTC can offer a differentiated ecommerce experience that delivers a range of brand benefits and how our end-to-end solution can open growth opportunities in the US.  

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