Resource Type: Reports
Tag: Studios
Tag: Creative content
Tag: Travel & Leisure
WHITEPAPER
The Conscious Traveller: A Guide to Capturing The Hearts and Minds of the Next Generation of Travellers
The travel industry is undergoing a seismic shift. A new generation of ‘conscious travellers’ is emerging, driven by a deep-seated desire for sustainable and responsible travel experiences.
Resource Type: Reports
WHITEPAPER
The Conscious Traveller: A Guide to Capturing The Hearts and Minds of the Next Generation of Travellers
The travel industry is undergoing a seismic shift. A new generation of ‘conscious travellers’ is emerging, driven by a deep-seated desire for sustainable and responsible travel experiences.
This white paper explores the growing demand for ethical and eco-friendly tourism, a market projected to reach over £9 trillion by 2032. It examines the challenges and opportunities for travel brands in this new landscape, where authenticity and transparency are paramount.
We delve into the risks of ‘greenwashing’ and the critical importance of communicating brand values and corporate social responsibility in a way that resonates with a discerning audience. We also showcase how THG Studios, with its integrated approach to strategy, creative and content production, underpinned by innovative technologies, is uniquely positioned to help travel brands connect with the conscious traveller, build lasting brand loyalty, and drive sustainable growth.
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