Fulfilment doesn't just deliver orders.
It drives brand growth.
The first AI-powered fulfilment intelligence platform built to connect delivery experience with customer behaviour, loyalty and commercial growth.
By using real consumer feedback, LIFT helps brands measure how delivery experience influences Loyalty, Intent, Frequency and Trust - outcomes traditionally attributed to marketing, now provable through operations.
LOYALTY · INTENT · FREQUENCY · TRUST
Built on proven fulfilment performance insights.
At THG Fulfil, we’ve long believed fulfilment is a growth lever - not just an operational function.
In a 2025 data study, we upgraded over 10 million customers to next-day delivery to understand the commercial impact of delivery experience on customer behaviour and long-term brand value.
These findings became the foundation for LIFT.
Enabling brands to directly measure how fulfilment performance impacts acquisition, loyalty, retention and customer value.
+2%
Improvement in retention across upgraded customer cohorts.
+11%
Higher subsequent order value from beauty customers upgraded to next-day delivery.
+23%
Increase in new customer acquisition driven by THG Fulfil’s 1am next-day delivery cut-off.
THE PLATFORM
Delivered through a fully branded, AI-powered insights portal, L.I.F.T. provides ongoing measurement, behavioural analysis and actionable commercial intelligence designed for modern operational and marketing teams.
1000+
customer responses per quarter
Quarterly
measurement and trend analysis
Benchmarked
against your competitors
AI-Powered
insight-led strategies
1 week
onboarding time
Built to transform fulfilment data into commercial intelligence.
Real Consumer Fulfilment Insight
Capture independent customer feedback across delivery speed, communication, packaging and returns experience - connected directly to customer perception and commercial outcomes.
AI-Powered Intelligence Layer
Operational signals, transactional data and customer sentiment unified into a single real-time intelligence platform powered by AI-driven behavioural analysis, trend detection and commercial insight generation.
Competitor Benchmarking
Track fulfilment performance over time and benchmark brand perception against competitors within your category.
Commercial Growth Visibility
Understand how fulfilment influences loyalty, purchase intent, retention, pricing power and long-term customer value.
HOW LIFT WORKS
From fulfilment experience to measurable commercial growth.
L.I.F.T. transforms customer feedback and operational data into AI-powered intelligence designed to uncover behavioural patterns, commercial opportunities and growth signals in real time.
See how fulfilment impacts your brand growth.
Request a walkthrough of LIFT by THG Fulfil
FAQs
LIFT (Loyalty, Intent, Frequency, Trust) is the first AI-powered fulfilment intelligence platform designed to directly correlate fulfilment performance with brand growth.
By combining real consumer feedback with transactional and operational data, L.I.F.T. helps brands understand how delivery experience influences customer loyalty, purchase intent, repeat purchase behaviour and trust.
LIFT combines independent customer feedback with fulfilment and transactional data to identify behavioural patterns, commercial trends and operational performance signals.
The platform measures how delivery experience impacts customer perception, retention, loyalty and long-term brand value over time.
Yes. LIFT benchmarks fulfilment performance and customer perception against relevant competitors within your category, helping brands identify opportunities for growth, differentiation and operational improvement.
LIFT analyses fulfilment performance across delivery speed, delivery accuracy, communication, packaging quality, returns experience and delivery convenience - connecting operational performance directly to commercial outcomes and customer behaviour.
LIFT is designed for enterprise ecommerce and retail brands looking to better understand the relationship between fulfilment performance, customer experience and commercial growth.