Fulfilment Intelligence Platform
Prove how fulfilment experience impacts brand growth.
LIFT is the first AI-powered fulfilment intelligence platform built to connects customer feedback, fulfilment experience and behavioural data to show how fulfilment influences loyalty, repeat purchase, retention and commercial growth.
For brands on THG Fulfil platform, this can be enriched with order-level, operational and transactional data for deeper insight.
LOYALTY · INTENT · FREQUENCY · TRUST
A connection brands have never been able to make before.
Customer survey platforms tell you what customers say.
Fulfilment reporting tells you what happened operationally.
LIFT connects the two.
Customer insight
Customer feedback
External research
Internal customer data
Fulfilment experience
Service performance
Order data
Customer data
Transactional data
Behavioural intelligence
Behavioural modelling
Cohort segmentation
AI analysis
Competitor benchmarking
Action
Trend analysis
Interactive reporting
Strategic recommendations
Customer outcomes
Loyalty
Retention
Churn
Customer value
Understand what customers really value.
Not every customer responds to fulfilment in the same way.
LIFT combines fulfilment analytics, behavioural modelling and cohort segmentation to identify which fulfilment factors matter, which customer groups are most sensitive to them and what behaviour they influence.
This helps brands focus investment where fulfilment creates the greatest value, rather than applying expensive improvements universally.
Powered by behavioural modelling and AI.
In a recent THG Beauty study, LIFT combined customer feedback with behavioural modelling and cohort analysis to uncover how fulfilment was influencing future purchase behaviour.
7.6x
Greater impact of delivery on purchase intent than consumers consciously recognised
55%
Said fulfilment “matters most” when deciding whether to repurchase
47%
More likely to switch to brands with better fulfilment among younger shoppers
From insight to action.
LIFT is designed to tell brands what to do next, not just what happened.
AI helps translate customer, fulfilment and behavioural data into practical recommendations across fulfilment, delivery, customer experience and commercial strategy.
It turns fulfilment from an operational function into a measurable customer experience and growth lever.
From fragmented data to complete visibility.
Through one interactive fulfilment data portal, brands can explore:
Customer cohorts
Understand which groups respond differently to fulfilment experiences.
Behavioural relationships
See how fulfilment factors relate to customer behaviour.
Trends & benchmarking
Track change over time and compare performance against competitors.
Recommended actions
Translate insight into operational and commercial priorities.
Built on proven fulfilment insight.
At THG Fulfil, we have long viewed fulfilment as a growth lever, not simply an operational function.
In 2024, we upgraded more than 10 million customer orders to next-day delivery and saw measurable improvements in retention, order value and acquisition.
But faster delivery is not what every customer values most.
LIFT was built to show brands what their customers actually care about, which fulfilment factors matter to different groups, and where improvements can drive growth.
x10
ROI
+4%
Improvement in retention across upgraded customer cohorts
+11%
Uplift in subsequent order value
Turn fulfilment into a measurable growth lever.
Connect what customers say with how fulfilment performs and understand how it influences behaviour, loyalty and commercial performance.
FAQs
LIFT (Loyalty, Intent, Frequency, Trust) is the first AI-powered fulfilment intelligence platform designed to directly correlate fulfilment performance with brand growth.
By combining real consumer feedback with transactional and operational data, L.I.F.T. helps brands understand how delivery experience influences customer loyalty, purchase intent, repeat purchase behaviour and trust.
LIFT combines independent customer feedback with fulfilment and transactional data to identify behavioural patterns, commercial trends and operational performance signals.
The platform measures how delivery experience impacts customer perception, retention, loyalty and long-term brand value over time.
Yes. LIFT benchmarks fulfilment performance and customer perception against relevant competitors within your category, helping brands identify opportunities for growth, differentiation and operational improvement.
LIFT analyses fulfilment performance across delivery speed, delivery accuracy, communication, packaging quality, returns experience and delivery convenience - connecting operational performance directly to commercial outcomes and customer behaviour.
LIFT is designed for enterprise ecommerce and retail brands looking to better understand the relationship between fulfilment performance, customer experience and commercial growth.