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Ecommerce reports

Explore the latest insights from THG Ingenuity, from consumer trends to insights from thought leaders on how to maximize you brand's growth potential. 

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Reports

Digital transformation

The Top Consumer Trends Impacting DTC

In collaboration with The Future Laboratory, we explore in depth the key trends and behaviours that are set to impact the relationships between brands and their consumers, and offer insights into the opportunities on the horizon for ecommerce brands.

Published October 14, 2022

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Reports

Beauty

Digital transformation

Digital Marketing: Five Powerful Trends Beauty Brands Can’t Miss

The COVID-19 pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider. 

Published September 14, 2022

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Reports

Beauty

Digital transformation

How a DTC Model Can Grow Your Beauty Brand

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions.

 

As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

Published May 9, 2022

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Reports

Digital transformation

The Role of Brand in the Digital Future

With high competition and rapid developments online, how do brands navigate their new, predominately digital roles and take advantage of the new ways to reach and engage with customers authentically? 

Published October 28, 2021

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Reports

Future Consumer Trends Report

The COVID-19 pandemic significantly changed consumers’ needs and wants across the globe.

 

This has led many businesses to create and adopt new strategies and models accordingly.

 

This report examines how the pandemic will impact different markets over the next ten years. The core drivers highlighted can help companies to predict, analyze, and monitor changes in consumers behavior that are a direct or indirect consequence of the seismic shift triggered by COVID-19.

Published October 22, 2021

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Reports

Digital transformation

Internationalization

DTC in the US

This report explores how DTC can offer a differentiated ecommerce experience that delivers a range of brand benefits and how our end-to-end solution can open growth opportunities in the US.  

Published October 1, 2021

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Reports

Digital transformation

Driving Differentiation Through Personalization

Building emotional connection with customers is crucial for leading brands worldwide. Discover how personalization can cultivate this connection and drive greater brand loyalty in our report.

Published March 4, 2021

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