The COVID-19 pandemic forced beauty brands to adapt their business models in response to changing consumer behavior and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider. 

Consumers expect beauty brands to offer consistent and customized communication across multiple channels, and desire more personal interactions.

As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalized products and experience. 

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

The COVID-19 pandemic significantly changed consumers’ needs and wants across the globe.

This has led many businesses to create and adopt new strategies and models accordingly.

This report examines how the pandemic will impact different markets over the next ten years. The core drivers highlighted can help companies to predict, analyze, and monitor changes in consumers behavior that are a direct or indirect consequence of the seismic shift triggered by COVID-19.

Building emotional connection with customers is crucial for leading brands worldwide. Discover how personalization can cultivate this connection and drive greater brand loyalty in our report.

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