For the last twenty years, THG PLC has been helping beauty, cosmetics and personal care brands remove the complexity of direct-to-consumer and accelerate profitable, long-term growth.

Drawing on that history of expertise, knowledge and proven results won through our real-world brand wins, we bring you Navigating the Complexities of Scaling Your Ecommerce: The Beauty Edition.

For the last twenty years, THG PLC has been helping brands remove the complexity of direct-to-consumer and accelerate profitable, long-term growth.

Drawing on that expertise, knowledge and proven results, we bring you Navigating the complexities of scaling your ecommerce.

Our whitepaper provides guidance and recommendations for internationalising your fulfilment to deliver on your customer promise all over the globe. 

Download the Going Global whitepaper today!

Discover the five key fulfilment challenges to navigate in the industry in our latest report.

Explore the trends of tomorrow, emerging and innovative marketing, technology and operations solutions and discover the consumer paradoxes shaping our digital era in The Future of Commerce report.

2023 looks set to be a challenging year for brands. While ecommerce sales are rising, inflation remains high and many consumers are reducing their non-essential spending.

In this report, we explore the trends shaping the retail sector, so you can cater to changing consumer demands in 2023.

The COVID-19 pandemic forced beauty brands to adapt their business models in response to changing consumer behaviour and expectations, updating the ways in which they interact with customers across digital platforms. Here are our top five digital marketing trends we think beauty brands need to consider. 

Consumers expect beauty brands to offer consistent and customised communication across multiple channels, and desire more personal interactions.

As a result, many beauty brands are moving towards a DTC model to leverage first-party data and create personalised products and experiences. 

FMCG companies are rethinking how they interact with consumers in an evolving digital environment that puts direct to-consumer channels in the spotlight.

The COVID-19 pandemic significantly changed consumers’ needs and wants across the globe.

This has led many businesses to create and adopt new strategies and models accordingly.

This report examines how the pandemic will impact different markets over the next ten years. The core drivers highlighted can help companies to predict, analyse, and monitor changes in consumer behaviour that are a direct or indirect consequence of the seismic shift triggered by COVID-19.

Building emotional connection with customers is crucial for leading brands worldwide. Discover how personalisation can cultivate this connection and drive greater brand loyalty in our report.