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Checkout & Fulfilment For Nutrition Brands. A Guide to Your Biggest Growth Levers for 2026.
A Guide to Your Biggest, Untapped Growth Levers for 2026.
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Industry-Leading Nutrition Fulfilment
Engineered to Support Health and Nutrition Brands at Global Scale.
THG Fulfil provides a seamlessly integrated operational ecosystem to power modern nutrition brands through speed, regulatory compliance and world-class consumer experiences.
Why Partner with THG Fulfil for Nutrition?
At THG Fulfil, we recognise the investment CPG brands make in developing market-leading products. That’s why our fulfilment solution is built to protect and elevate your nutrition brand’s promise and deliver a best-in-class customer experience at every touchpoint.
Because in the competitive nutrition market, a seamless delivery experience is a powerful driver of customer loyalty and brand growth.
Built for Subscription and Repeat Orders
Nutrition brands drive growth through repeat purchases. Our fulfilment solutions are optimised for subscription models, ensuring the consistent and reliable delivery required to increase customer retention and lifetime value, with our data showing that improved delivery performance directly correlates to increased spend and loyalty.
Full Compliance and Batch Control
From expiry date tracking to batch-level accuracy, we manage the complexities of supplement logistics with total precision. We help you meet stringent regulatory requirements across every market, providing end-to-end management and full traceability across our global network.
Speed That Meets Modern Expectations
Consumers expect rapid and reliable delivery for health and wellness essentials. Our smart automation and seamlessly integrated courier network deliver an average UK delivery time of 1.45 days, with next-day delivery cut off as late as 1 am, 7 days a week.
Scale Without Operational Risk
From January health trends to rapid brand growth, our infrastructure is designed to flex with demand. Powered by over 4.5 million sq. ft of automated fulfilment space and the capacity to process over 300 million units per year, ensuring your brand scales without operational friction.
Global Fulfilment Simplified
Run DTC, B2B and marketplace distribution all through one seamless platform. With delivery to over 195 countries, 250+ courier integrations and 450+ marketplace connections, we remove the complexity of global expansion to support your international ambitions.
Customer Experience that Drives Retention
Transparent delivery communication, branded tracking and proactive updates help reduce customer friction. Nutrition brands leveraging our world-class customer service solutions achieve an average contact rate of 8%, supporting long-term loyalty and repeat purchases.
Proven Results in Nutrition Fulfilment
Holland & Barrett: Transforming Fulfilment for Speed, Scale and Service
THG Fulfil provided the infrastructure needed to scale fulfilment for 8,500+ SKUs while improving delivery speed and omnichannel capability.
Proof points:
- 8,500+ SKUs successfully migrated to our automated fulfilment network
- Average delivery speed improved to 1.5 days
- Enabled next-day click & collect across 727 stores
- Reduced operational complexity and third-party costs
- Transitioned to a fully integrated omnichannel model, connecting online and in-store fulfilment
Ready to Transform Your Nutrition Fulfilment?
THG Fulfil is the operational partner for the world’s fastest-growing nutrition brands. Over the past 20 years, we’ve mastered the complexities of global supplement logistics by building a proprietary operational ecosystem designed for expansion.
Our world-class infrastructure and advanced technology provide full control over the customer delivery experience, ensuring seamless, end-to-end execution at a global scale.
FAQs
THG Fulfil provides nutrition returns management across 170 countries. We manage reverse logistics through 250+ carrier integrations, ensuring every return is logged, inspected, and quality-gated for strict nutrition compliance.
Our integrated returns platform makes the process simple: customers access the portal, enter their order number and postcode, select items to return, and instantly generate a label, QR code, or select a paperless option.
This end-to-end approach delivers analytical insight to optimise inventory and drive customer retention.
THG Fulfil delivers world-class cross-border supplement logistics to 195 countries through 250+ integrated courier solutions.
Our seamlessly integrated Merchant of Record (MoR) ecosystem goes further still, providing end-to-end management of tax, duty, and regulatory compliance across 200 markets, with localised checkout experiences that deliver up to a 25% increase in conversion rates.
Add an industry-leading 0.04% chargeback rate and over 450+ marketplace connections, and THG Fulfil becomes the single unified operation through which nutrition brands can scale globally with complete confidence.
THG Fulfil's health product fulfilment infrastructure is built for subscription nutrition brands.
Our data shows that improved delivery performance directly correlates with increased customer spend and loyalty, which is why we treat subscription fulfilment as retention critical.
Our smart automation and industry-leading 1 am next-day delivery cut-off even days a week, enables the dispatch flexibility and operational certainty required of for a successful international subscription model. From automated carrier selection to consistent packaging execution, THG Fulfil delivers the reliability your repeat customers expect.
Myprotein's fast delivery is powered by THG Fulfil's advanced warehouse automation. Mastering the complexities of high-volume nutrition fulfilment, we utilise Libiao robotics and AutoStore grid technology to significantly reduce pick, pack, and sortation times, enabling a next-day delivery cut-off as late as 1 am, seven days a week.
THG Fulfil selects the optimal carrier per order, resulting in an average UK delivery time of 1.45 days. For Myprotein customers, that means ordering on a Sunday evening and receiving supplements on Monday morning.
The best supplement logistics providers for nutrition brands combine compliance-ready infrastructure, and global scale. HG Fulfil has spent over 20 years of expertise building exactly this. With more than 4.5 million sq ft of automated fulfilment space and the capacity to process 300 million units per year, THG Fulfil's health product fulfilment network supports brands from initial growth through to global expansion. The right partner does not just fulfil orders today, they scale with your brand tomorrow.