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Case Studies


26 July 2023

Cult Beauty sees a 30% boost in conversion rates after re-platforming to THG Ingenuity

Following the 10-week-long migration to THG Ingenuity’s complete ecommerce platform, Cult Beauty registered an increase in Average Order Value, a boost in conversion rates, and a quicker page load time. 

The beauty retailer continued to reap the benefits of the digital platform on Black Friday when the influx of customers is difficult to handle.  

Check out the infographic below if you’re curious about how THG Ingenuity can help fuel the growth of your business, too.

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