Skip to main content
Cult Beauty goodie bag contents laid out individually on orange background with pink marble

Resource Type: Case Studies

Cult Beauty Sees a 30% Boost in Conversion Rates After Re-Platforming to THG Ingenuity

Following a rapid 10-week site migration to THG Ingenuity's complete ecommerce platform, Cult Beauty saw a significant rise in average order value, a 30% jump in conversion rates, and faster page load times.

The beauty retailer’s new digital platform proved its mettle during the high-pressure Black Friday sales, effortlessly handling a massive influx of customers.

Curious to see how THG Ingenuity could fuel your brand’s growth? Explore the infographic below.

If you are using a mobile device, please download the content by clicking the button below.

Download (opens in a new tab)