Resource Type: Case Studies
Tag: Retail
Tag: Studios
CASE STUDY
Finding the Disney Store in Everyone
A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.
Resource Type: Case Studies
CASE STUDY
Finding the Disney Store in Everyone
A 2018 rebrand from Disney Store to ShopDisney saw the closure of many physical stores and a decrease in brand awareness and sales. In an effort to turn these figures around, the brand wanted to return to its magical and much loved 'Disney Store' roots, but without feeling too dated and nostalgic.
The Challenge
The new Disney Store brand identity needed to remind customers what the household name stands for while bringing it into a, fresh era of customer experience. The aim was to open the emotional doors of the brand to people of all ages and backgrounds.
The Solution
Disney is the iconic home of storytelling. Its vast universe of characters and tales spans generations and experiences.
Drawing on our deep understanding of both in-store and direct-to-consumer (DTC) consumer journeys, we recognised that each shopping moment can become part of a meaningful personal experience. That insight became the foundation of our creative solution.
We developed a narrative TVC format built around a series of vignettes, each pairing a person with the Disney character that means the most to them. Featuring a diverse cast, young and old, the campaign invited everyone to rediscover the brand in a way that felt heartfelt and nostalgic.