Renowned worldwide as a leader in clean supplements, Garden of Life has upheld its mission of Empowering Extraordinary Health® since it was founded in 2000.

Acquired by Swiss multinational Nestle Health Science in 2017, the brand continues to set industry standards with products made from high-quality ingredients and free from artificial extras.

In 2024, Garden of Life UK partnered with THG Studios to develop a versatile collection of visual assets enhanced by artificial intelligence (AI), designed to elevate the brand’s online presence. 
 

The Challenge

Garden of Life International needed a diverse set of imagery to support its global marketing efforts across multiple regions and digital channels. 

The creative brief required a hybrid approach, live product photography paired with AI-generated backgrounds, built around two essential requirements:

• Design Flexibility -Each asset needed to include sufficient open space for overlaying text and calls-to-action (CTAs), ensuring usability across websites, social platforms, and email campaigns.
• Adaptable Composition Imagery had to support future product swaps and packaging updates, with layouts that allowed seamless replacement of one product to another, whilst preserving visual consistency. The use of AI generated backgrounds had to support these swaps without disrupting the aesthetic.
   

The Solutions

The THG Studios team set about creating a beautiful and versatile collection of AI images, adhering to a precise set of creative guidelines to ensure they maintained a consistent visual style that aligned with the distinct Garden of Life brand identity.

When building high-quality AI-generated backgrounds and settings, the team had to ensure they were adaptable enough to accommodate a variety of different product types from the Garden of Life portfolio.

Finally, the team had to bear in mind the visibility of any displayed products and the ease with which text elements could be integrated. This meant ensuring the lighting and angles were optimised to facilitate this flexibility. 

The Results

The final deliverables included a comprehensive library of high-resolution, adaptable brand visuals, seamlessly merging AI-generated backgrounds with professionally shot product photography. 

Each asset offered: 

• Visually cohesive scenes featuring natural lighting, textured wood and soft furnishings to reflect the warm, organic feel of real homes.
• A look and feel that reinforced Garden of Life’s natural, wellness-focused ethos

This AI-integrated approach provided Garden of Life with a scalable, future-proof solution to content creation – ensuring brand consistency while allowing room to evolve.