Case Studies

We had everything we needed in our in-house studios to become home to The Overlap, but we needed to design and craft the perfect space – a space that brought not only the luxury and gravitas that could house the range of Gary Neville’s guests, but also the down-to-earth charm that made the space feel both on brand for The Overlap and Gary Neville, and evocative and inviting for Northern football fans.

The Black Friday period can be a chaotic time for businesses, as well as for customers. The frantic deals and flurry of comms can leave people feeling overwhelmed and can make cut-through difficult for brands.

More importantly, the right kind of cut-through, that delivers a pleasurable customer experience and builds brand affinity in a positive way. 

Christmas is the pinnacle moment in the annual chocolate calendar. For Toblerone, maximising brand engagement and product sales at Christmas is crucial to the overall strategy of the business. Toblerone had a brand-new trump card for marketing Christmas 2023: a new personalised advent calendar. In addition to this, Toblerone’s personalised Christmas sleeves had been a primary seller for years.

This meant Toblerone was facing a creative and marketing challenge: how to give the advent calendar a strong new product launch whilst also bringing the warmth, reliability and heritage of Toblerone and its well-established, well-loved personalised sleeves and other flavours and formats at Christmas.

Read our case study to discover how we achieved measurable results and grew market share with Clearpay.

Explore our case study on our powerful gift-with-purchase campaign for health and beauty brand grüum.

Explore our seasonal campaign aimed at acquiring new customers and uncovering cross-brand synergy between Beer52 and Myprotein's respective audiences. 

Sustainable growth is driven by constant innovation and guided by a forward mindset. For Myprotein, that meant embracing new ways to reach consumers. Learn how they harnessed social commerce and marketplaces to reach customers in our case study.

Since 2018, THG Commerce has been using data-led generative AI to transform the online beauty shopping experience. By combining product attribution modelling with semantic search, we’ve developed personalised product advice tools that guide customers to find their perfect match. 

The standout result? The LOOKFANTASTIC Foundation Finder.

Swiss-based travel retailer, Avolta, is committed to providing an exceptional experience to travellers worldwide. In 2024, the travel retailer partnered with THG Studios to create a series of artificial intelligence (AI)-influenced visual assets to use across its online channels.  

THG Commerce needed a PPC partner to bring precision, control, and peak performance to its campaigns through smart automation. 

The solution? Smarter ecommerce (smec).

Klean Athlete partnered with THG Commerce to accelerate its direct-to-consumer (DTC) growth, achieving impressive results through personalised bundles, seamless customer journeys, and data-led campaigns. 

By combining operational efficiency with a full-service ecommerce strategy, the brand expanded across Europe while cutting costs and boosting revenue.

The key results of this partnership include:
 

Myprotein didn’t just enter the Japanese market; in just six years, it became the leading foreign sports nutrition brand. By leveraging data-driven insights to create flavours tailored to local tastes, the company boosted sales, deepened customer engagement, and grew revenue from £1 million to £125 million.

Discover how cultural relevance powered their international success.