Case Studies

We had everything we needed in our in-house studios to become home to The Overlap, but we needed to design and craft the perfect space – a space that brought not only the luxury and gravitas that could house the range of Gary Neville’s guests, but also the down-to-earth charm that made the space feel both on brand for The Overlap and Gary Neville, and evocative and inviting for Northern football fans.

The Black Friday period can be a chaotic time for businesses, as well as for customers. The frantic deals and flurry of comms can leave people feeling overwhelmed and can make cut-through difficult for brands.

More importantly, the right kind of cut-through, that delivers a pleasurable customer experience and builds brand affinity in a positive way. 

Christmas is the pinnacle moment in the annual chocolate calendar. For Toblerone, maximising brand engagement and product sales at Christmas is crucial to the overall strategy of the business. Toblerone had a brand-new trump card for marketing Christmas 2023: a new personalised advent calendar. In addition to this, Toblerone’s personalised Christmas sleeves had been a primary seller for years.

This meant Toblerone was facing a creative and marketing challenge: how to give the advent calendar a strong new product launch whilst also bringing the warmth, reliability and heritage of Toblerone and its well-established, well-loved personalised sleeves and other flavours and formats at Christmas.

Growth is driven by constant innovation and guided by a constant eye to the future. This means embracing new ways of connecting with consumers, getting products to the places where customers actually shop. For Myprotein, that meant exploring social commerce and marketplaces. Here’s how they did it.

Since 2018, THG Commerce has been infusing data-led generative AI (GenAI) into the customer experience to provide personalized product advice and recommendations through product attribution modelling and semantic search. The result? The Foundation Finder.

Swiss-based travel retailer, Avolta is committed to providing an exceptional experience to travelers worldwide. In 2024, the travel retailer partnered with THG Studios to create a series of artificial intelligence (AI)-influenced visual assets to use across its online channels.  

THG Commerce needed a PPC partner that could bring control, granularity and performance to its PPC campaigns through intelligent automation. The solution? Smarter Ecommerce (smec).

Personalized bundles, frictionless journey and targeted campaigns fueled Klean Athlete's explosive DTC success. Partnering for global reach, they reduced costs and expanded across Europe.

Learn their winning formula in this case study.

Myprotein conquered Japan in six years, becoming the #1 foreign sports nutrition brand. Leveraging data, they created flavors Japanese consumers loved, boosting sales and customer engagement.

Discover their secrets to cultural adaptation and international success in this case study.

Explore the journey that allowed the subscription-based wellness brand increase its direct-to-consumer (DTC) presence all while continuing to empower individuals to lead healthier lifestyles in this case study.

By migrating to THG Ingenuity's complete commerce platform, beauty brand Perricone MD was able to simplify its supply chain, technology and digital services into one.

As a result, the brand was able to reduce the percentage of its net revenue absorbed by technology costs.

See how much Perricone MD saved by partnering with THG Ingenuity — and the benefits it can unlock for your brand as well.

Dermstore, a leading skincare brand, recovered £1.5 million in revenue in just six months with THG Ingenuity's fraud detection solution.