In January, grüum partnered with Lookfantastic to launch a high-impact gift-with-purchase campaign designed to drive new customer acquisition while delivering added value to LOOKFANTASTIC's beauty-savvy audience.

A Powerful Offer

Free Sleep & Wellness Set (worth £36) - Just pay postage via the Lookfantastic basket page throughout January.

This offer tapped into the seasonal mindset of renewal and self-care, making it both timely and relevant with consumers’ New Year health and wellbeing goals.

Key Learnings

The standout takeaway from this campaign was the effectiveness of the value-led proposition. By combining high perceived value with a low barrier to entry (customers only paid postage), the offer achieved widespread interest and action.

Unlike subscription-based campaigns, there were no redemption limitations, enabling customers to claim each new grüum offer multiple times. This approach fostered ongoing engagement and repeat participation, establishing grüum as a brand that delivers consistent, tangible value.

The results have helped refine the approach to the gift with purchase strategy - placing greater emphasis on high-impact, low-friction offers.