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Resource Type: Case Studies

Uncovering Cross-Brand Synergy: Beer52 x Myprotein

Explore our seasonal campaign aimed at acquiring new customers and uncovering cross-brand synergy between Beer52 and Myprotein's respective audiences. 

In December, Beer52 partnered with Myprotein to launch a seasonal campaign aimed at acquiring new customers and uncovering cross-brand synergy between their respective audiences.

By capitalising on heightened demand for alcohol gifting and experiences during the festive period, the campaign sought to create a high value exchange while enhancing the customer journey on Myprotein.

The Impact

244k

impressions

19.33k

adds to basket

79.7%

email open rate

1.03k

offer redemptions

5.37%

conversion rate

A Standout Seasonal Offer 

Free Case of Craft Beers from Beer52 - just pay postage via Myprotein’s basket page in December.

Beer52-2 1.png

The offer provided a seamless add-on experience at the basket page, designed to reward and delight customers at the point of purchase. The objectives were to generate immediate redemptions and to create positive first interactions that would foster long-term loyalty and fuel future remarketing activity. 

Key Results & Insights

Basket-page promotions featuring high-perceived-value gifts prove particularly effective, delivering higher-than-average redemption rates and strong engagement across both brands’ audiences.

The campaign also reinforced the value of seasonal alignment - by promoting the offer in a festive context, the message felt timely and relevant, increasing the likelihood of conversion.