Why THG Ingenuity?

Bimuno chose to partner with THG Ingenuity to increase their direct-to-consumer (DTC) presence where the brand had historically relied heavily on brick-and-mortar retail. In embracing the digital space, Bimuno aimed to target new customer acquisition and retention, with a focus on maintaining and increasing their subscriber customer base.  

THG Ingenuity's cross-border DTC capabilities also appealed to Bimuno’s ambitions for multi-market expansion, with a benefit of THG Ingenuity's solution being its ability to scale brands to international markets. The partnership gave Bimuno an ideal opportunity to achieve their goal of accelerating growth on a global scale. 

How to double a subscription base

THG Ingenuity's tailored approach to each client’s proposition meant that a dedicated trading manager was on-hand to work closely with the Bimuno ecommerce team and their chosen digital marketing agency.

This enabled a unique mix of resources to come together and implement key strategic changes across the site to drive conversion rates and optimise the customer experience. 

“We are now seeing the benefits post-launch of working on the THG Ingenuity platform in combination with our digital marketing agency, Brave Bison; our on-site customer experience has been improved, leading to an increase in month-on-month conversion rates. Our next step with THG Ingenuity will be to focus on ensuring we retain and effectively reward those customers we are now bringing into the Bimuno brand on a subscription basis.”

Cathy Erwin, Head of Ecommerce at Bimuno