Bimuno is a wellness brand offering subscription-based food supplements designed to improve gut health and help people lead healthier lifestyles.

Their unique, high-in-fiber prebiotic supplement is scientifically proven to nourish and stimulate the growth of good bacteria in the gut.

Bimuno was developed by Clasado Biosciences, a company dedicated to providing clinically proven solutions that improve and enrich people’s lives.  
 

Why did Bimuno Choose THG Ingenuity?

Bimuno partnered with THG Ingenuity to grow its direct-to-consumer (DTC) business. The brand had historically relied on brick-and-mortar retail and wanted to acquire new customers in the digital space, with a key focus on growing its subscriber base.

THG Ingenuity's expertise in cross-border DTC aligned perfectly with  Bimuno’s ambition for multi-market expansion. The partnership provided an ideal opportunity for Bimuno to accelerate its growth on a global scale. 

The result: Subscribers doubled within five months of launching on the THG Ingenuity platform

How to Double a Subscription Base

THG Ingenuity's tailored approach included a dedicated trading manager who worked closely with the Bimuno ecommerce team and their chosen digital marketing agency, Brave Bison.

This collaboration brought together a unique mix of resources to implement key strategic changes across the site, driving higher conversion rates and optimizing the customer experience. 

“We are now seeing the benefits post-launch of working on the Ingenuity Commerce platform in combination with our digital marketing agency, Brave Bison; our on-site customer experience has been improved, leading to an increase in month-on-month conversion rates. Our next step with THG Ingenuity will be to focus on ensuring we retain and effectively reward those customers we are now bringing into the Bimuno brand on a subscription basis.”

– Cathy Erwin, Head of Ecommerce at Bimuno